
Dirty Work
Software
Business Automation Pricing for Oklahoma Contractors
Clear pricing, no contracts, systems that actually work
Two Phases, One Goal: Systems That Run Themselves
We build integrated business systems for contractors. Website that captures leads. Database that tracks jobs and quotes. Time tracking and payroll that runs itself. Invoicing that happens automatically. Everything connected, nothing manual.
The destination: Monthly bundles that wrap everything together. Development hours, SEO content, complete platform infrastructure (Google Workspace, AppSheet, Make.com, Wix hosting, your domain), monitoring, and support. One subscription, zero platform hassles. You never log into a hosting account or renew a domain.
Getting there: If you're starting fresh or need new systems built, we handle that too. Most contractors start with a build phase, then transition to a bundle. Some already have systems and jump straight to bundles. Both paths work.
Month-to-month with no contracts. You stay because it's working, not because you're locked in.
Quick Navigation: Explore the Details
Where You're Headed: Bundled Services
How We Get You There: Building Your System
Add-On Services
Ownership & Terms
Common Questions
Where You're Headed: Bundled Services Plans
This is what it looks like when everything's working. Your systems are built, leads are flowing, and you're focused on running jobs instead of chasing paperwork. Pick the bundle that matches your business size and marketing ambitions.
Primary Bundled Service Combos
| Bundle Features & Details | Starter | Professional (Most Popular) | Premium |
|---|---|---|---|
| Monthly Investment | $2,900/month | $4,900/month | $7,500/month |
| Best Fit For | Systems established and working, want steady improvements (10 hrs/mo) + building organic lead foundation | Active system development (20 hrs/mo) + ready to dominate local search with hub pages and social | Heavy development needs (40 hrs/mo) + video marketing + complete growth platform |
| Monthly Active User Range | Up to 30 users | Up to 50 users | Up to 80 users |
| Development Support | Light (10 hrs/mo) | Steady (20 hrs/mo) | Active (40 hrs/mo) |
| Response Time | 2 hours | 1 hour | 30 minutes (24/7) |
| Blog Posts Monthly | 4 posts | 4 posts | 4 posts |
| Cornerstone Pages Monthly | Not included | 1 page | 1 page |
| Video Production Monthly | Not included | Not included | 1 video |
| Social Media Posts | Not included | 1 post/week (multi-platform) | 1 post/week (multi-platform) |
| Virtual Operations Manager | Add VOM Basic (+$800/mo, save $145) | Add VOM Pro (+$1,500/mo, save $228) | Add VOM Executive (+$2,600/mo, save $424) |
| Google Business Profile | Managed | Managed | Managed |
| System Monitoring | 24/7 | 24/7 | 24/7 |
| Unlimited Bug Fixes | Included | Included | Included |
| Optimization Reviews | Quarterly | Monthly | Weekly |
| Account Manager | Shared | Shared | Dedicated |
| Annual Savings vs Individual Services | $4,800/year | $7,200/year | $10,800/year |
| Bundle Flexibility: Mature System Pricing | |||
| When Your System is Mature & Stable | Switch to Essentials tier, keep bundled SEO pricing | Switch to Essentials tier, keep bundled SEO pricing | Switch to Essentials tier, keep bundled services |
| Mature System Monthly Investment | $2,500/month | $3,700/month | $4,900/month |
| Monthly Savings (vs Active Dev) | Save $400/month | Save $1,200/month | Save $2,600/month |
| When to Transition | Using <5 dev hours/quarter consistently | Using <5 dev hours/quarter consistently | Using <5 dev hours/quarter consistently |
| What You Keep | SEO Starter + 24/7 monitoring + bug fixes | SEO Plus + 24/7 monitoring + bug fixes | SEO Premium + monitoring + bug fixes |
All Bundled Service Combinations
| Bundle Services and Save | |||
|---|---|---|---|
| Development Tier | + SEO Starter ($2,200) | + SEO Plus ($3,500) | + SEO Premium ($4,800) |
| Light ($1,100) | $2,900/month (save $400) - Starter Bundle | $4,400/month (save $200) | $5,600/month (save $300) |
| Steady ($2,000) | $4,100/month (save $100) | $4,900/month (save $600) - Professional Bundle | $6,500/month (save $300) |
| Active ($3,600) | $5,700/month (save $100) | $6,900/month (save $200) | $7,500/month (save $900) - Premium Bundle |
| Essentials ($400) | $2,500/month (save $100) - For mature systems | $3,700/month (save $200) - For mature systems | $4,900/month (save $300) - For mature systems |
Individual Service Offering Details
Ongoing Development Tiers
| Feature | Essentials | Light | Steady | Active |
|---|---|---|---|---|
| Monthly Investment | $400/month | $1,100/month | $2,000/month | $3,600/month |
| Monthly Active User Range | Up to 15 users | Up to 30 users | Up to 50 users | Up to 80 users |
| Development & Design Hours Included | 0 hours | 10 hours/month | 20 hours/month | 40 hours/month |
| Add-On Hourly Rate | N/A | $110/hour | $100/hour | $90/hour |
| Response Time Guarantee | 8 business hours | 2 business hours | 1 business hour | 30 minutes (24/7) |
| 24/7 System Monitoring | Included | Included | Included | Included |
| Unlimited Emergency Bug Fixes | Included | Included | Included | Included |
| Security Patches & Platform Updates | Included | Included | Included | Included |
| Database Backup & Disaster Recovery | Included | Included | Included | Included |
| Performance Optimization | Included | Included | Included | Proactive |
| Best For | Mature systems, emergency support only | Light improvements, 10 hrs/month needs | Active development, 20 hrs/month needs | Heavy development, 40 hrs/month needs |
SEO & Content Marketing
| SEO Starter | $2,200/month - Foundation SEO for new businesses |
|---|---|
| Professional Blog Posts | 4 per month (800-1,200 words, keyword-optimized) |
| Google Business Profile Management | Weekly posts, review monitoring, optimization, reporting |
| Keyword Research & Strategy | Ongoing monitoring, optimization, competitive analysis |
| Monthly Performance Reporting | Traffic, rankings, leads, ROI metrics |
| SEO Plus (Recommended) | $3,500/month - Everything in SEO Starter, plus authority building |
| Cornerstone Hub Pages | 1 per month (2,500-3,500 words, comprehensive topic coverage) |
| Internal Linking Strategy | Connects to related posts and service pages |
| Social Media Content | 1 post/week (Facebook, Instagram, LinkedIn, GBP multi-platform) |
| Authority Building | Targets high-value competitive keywords |
| SEO Premium | $4,800/month - Everything in SEO Plus, plus professional video |
| Professional Video Production | 1 per month (2-4 minutes, fully edited with graphics and music) |
| YouTube Management | Channel optimization, SEO publishing, analytics |
| Video Distribution | Multi-platform (YouTube channel + website embed + social clips) |
| Video Formats | Service explanations, project showcases, how-tos |
| Complete Marketing | $5,800/month - Everything in SEO Premium, plus paid advertising |
| Google Ads Management | Campaign setup, optimization, bid management |
| Ad Budget Management | Your spend (typical: $800-1,500/month, separate from management) |
| Performance Reporting | Monthly conversions, ROI analysis, optimization insights |
Virtual Operations Manager (VOM)
| VOM Basic | $945/month - Tactical execution support (20 hours per month) |
|---|---|
| Hours Per Week | 5 hours/week (20 hours per month total) |
| Data Entry | Contacts from leads, job details, customer info |
| Invoice Preparation | Pull data from jobs, prepare for review/approval |
| Quote Generation | Create quotes from your notes and pricing |
| Basic Reporting | Weekly/monthly summaries from system data |
| Bundle Discount | Add to any bundle for +$800/month (save $145/month) |
| VOM Professional | $1,728/month - Everything in Basic, plus process optimization (40 hours per month) |
| Hours Per Week | 10 hours/week (40 hours per month total) |
| Process Documentation | Create SOPs for recurring tasks |
| Workflow Optimization | Suggest efficiency improvements |
| Advanced Reporting | Custom reports with multiple data sources |
| Proactive Monitoring | Flag issues before they become problems |
| Bundle Discount | Add to any bundle for +$1,500/month (save $228/month) |
| VOM Executive | $3,024/month - Everything in Professional, plus strategic oversight (80 hours per month) |
| Hours Per Week | 20 hours/week (80 hours per month total) |
| Strategic Operations Oversight | Full back-office management and coordination |
| Proactive Planning | Anticipate needs before requested |
| Process Improvement Projects | Design and implement new workflows |
| Executive Reporting | High-level business intelligence and insights |
| Bundle Discount | Add to any bundle for +$2,600/month (save $424/month) |
Bundle Details: What's Included in Each Plan
Starter Plan Bundle: $3,000/Month: Business Automation for Solo Contractors
Monthly Cost: $3,000 (drops to $2,600 when mature)
This plan fits you if: Your systems are built and working. You're handling most office work yourself or with one admin. You want ongoing improvements (10 hours monthly is enough). You're ready to start building organic lead generation with predictable monthly investment.
What's included:
Light tier development: 10 hours monthly for improvements and new features
SEO Starter: 4 blog posts monthly plus Google Business Profile management
24/7 monitoring: Unlimited emergency bug fixes, never charged
Complete platform infrastructure: Google Workspace, AppSheet, Make.com, Wix hosting, domain registration (everything)
User licenses: Up to 30 monthly active users covered (employees, crew, managers who log in)
Response time: 2 business hours
Quarterly optimization reviews
Shared account manager
Individual services total: $3,400 | Bundle price: $3,000 | Saves: $400/month (11.8%)
12-18 hours weekly saved
Worth $14,400-33,600 annually at $60-90/hour billing rates (your time)
ROI timeline: 6-12 months to positive ROI as time savings plus early organic leads cover investment.
Mature system pricing: After 24-36 months when system is stable, drops to $2,600/month (saves $400/month vs active, still saves $100/month vs à la carte).
vs Off-Shelf Software:
-
ServiceTitan 5 users: $1,500/mo + separate hosting + separate marketing = $2,000+ total
-
Starter: $3,000/mo (custom built, generates leads, all 30 users included, complete platform, continuous improvements)
-
Break-even: 12-18 months as organic compounds
Add operations support: Virtual Operations Management is now available as an add-on to any bundle based on your actual needs:
-
Starter + VOM Basic = $3,800/month
-
Starter + VOM Professional = $4,500/month
Professional Plan Bundle: $5,000/Month: Complete Marketing Package for Established Contractors
Monthly Cost: $5,000 (drops to $3,800 when mature) ⭐ Best Pacing
This plan fits you if: Running 2-4 crews consistently and complexity is increasing. Office work consuming 20-30 hours weekly. Ready to dominate local search with serious marketing investment (hub pages plus social media). Need continuous system improvements (20 hours monthly).
What's included:
Steady tier development: 20 hours monthly for active improvements
SEO Plus: 4 blog posts monthly, 1 comprehensive hub page monthly, weekly social media posts across multiple platforms, Google Business Profile management
24/7 monitoring: Unlimited emergency bug fixes, never charged
Complete platform infrastructure: Google Workspace, AppSheet, Make.com, Wix hosting, domain registration (everything)
User licenses: Up to 50 monthly active users covered
Response time: 1 business hour
Monthly optimization reviews
More responsive account management
Individual services total: $5,600 | Bundle price: $5,000 | Saves: $600/month (10.7%)
15-25 hours weekly saved
Worth $18,000-45,000 annually at $60-90/hour billing rates
ROI timeline: 8-14 months to break even, 12-18 months to significant positive ROI as organic leads compound.
Why contractors upgrade from Starter: Comprehensive hub pages dominate competitive keywords. Social media content amplifies reach. By month 18, most Professional bundle contractors generate 8-12 organic leads monthly, dramatically reducing cost per acquisition compared to paid advertising.
Mature system pricing: After 24-36 months when your system is stable, drops to $3,800/month (saves $1,200/month vs active development, still saves $200/month vs à la carte).
vs Off-Shelf Software:
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ServiceTitan 10 users: $3,000/mo + hosting + marketing = $4,000+ total
-
Professional: $5,000/mo (custom systems, all 50 users included, complete platform, hub pages + social + organic leads)
-
Builds permanent marketing assets you own
-
Break-even: 8-14 months
Add operations support:
-
Professional + VOM Basic = $5,800/month
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Professional + VOM Professional = $6,500/month
Premium Plan Bundle: $7,000/Month: Video Marketing for Market Domination
Monthly Cost: $7,000 (drops to $5,000 when mature)
This system fits you if: Running multiple crews and locations with high transaction volume. Want video marketing to dominate your market. Need data-driven insights on profitability. Making strategic hiring and expansion decisions where visibility matters. Need major ongoing development (40 hours monthly).
What's included:
Active tier development: 40 hours monthly, 30-minute response 24/7
SEO Premium: 4 blog posts monthly, 1 comprehensive hub page monthly, professional video production monthly, YouTube channel management, multi-platform social distribution, Google Business Profile management
24/7 monitoring: Unlimited emergency bug fixes
Complete platform infrastructure: Google Workspace, AppSheet, Make.com, Wix hosting, domain registration (everything)
User licenses: Up to 80 monthly active users covered
Dedicated account manager with weekly strategic calls
Proactive optimization
Individual services total: $8,500 | Bundle price: $7,000 | Saves: $1,500/month (17.6%)
20-30+ hours weekly saved (development and BI insights)
Worth $24,000-54,000 annually at $60-90/hour billing rates
ROI timeline: 10-16 months to break even, 12-24 months to significant positive ROI as organic compounds plus Business Intelligence drives margin improvement.
Premium Plan Results
Video content accelerates organic lead generation, with most Premium clients generating 12-15 leads monthly by month 24. Contractors on Premium for 18+ months typically generate 40-60% more qualified leads than text-only competitors, and those leads convert at higher rates because they've already watched your videos and trust you before calling.
Mature system pricing: After 24-36 months when your system is stable, drops to $5,000/month (saves $2,000/month vs active development, still saves $300/month vs à la carte).
vs Off-Shelf Software:
-
ServiceTitan 20 users: $6,000/mo + hosting + video production + marketing = $8,500+ total
-
Premium: $7,000/mo (complete platform, all 80 users included, everything, video + hub pages + social)
-
Own all content assets forever
-
Break-even: 10-16 months
Add operations support
-
Premium + VOM Basic = $7,800/month
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Premium + VOM Professional = $8,500/month
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Premium + VOM Executive = $9,600/month
How We Get You There: Building Your Custom System
The bundles above assume you already have working systems. If you're starting from scratch or need major new capabilities built, this section explains how that work gets priced. Two options: pay per milestone (faster, better rate, includes copywriting) or subscribe to monthly development hours (flexible, no deposits). Pick the path that fits your cash flow and timeline.
Milestone Pricing: Fast, Focused Builds
How it works: Pay per major deliverable. 50% deposit to start, 50% at completion. Work happens in concentrated sprints with dedicated focus. This is the intensive option: faster timeline, includes copywriting, clear completion point.
80% of contractors choose this approach.
Why choose milestones:
Fastest timeline: 8-12 weeks per milestone
Best economics: $80-100/hour effective rate
Copywriting included: We write all the content
Clear completion: "Done" means done
Pause between milestones: No penalty for waiting between phases
Custom Development Example Milestones
| Milestone | Estimate | Timeline | What You Get |
|---|---|---|---|
| 🌐 Website & Business Pages | |||
| M1: Website Foundation | ~$8,000 | 8-12 weeks | Custom Wix site, automated lead capture, email sequences, mobile optimization |
| M2: Core Service Pages | ~$12,000 | 10-14 weeks | Comprehensive service pages, SEO optimization, internal linking, conversion focus |
| M3: Industry Pages | ~$10,000 | 8-12 weeks | Industry-specific landing pages targeting commercial, residential, or specialty markets |
| M4: Location Pages | ~$6,000-10,000 | 6-10 weeks | City/area-specific landing pages for local SEO (Oklahoma City, Edmond, Norman, Tulsa, surrounding areas) |
| M5: Blog Foundation | ~$4,000 | 4-6 weeks | Blog infrastructure, category structure, author profiles, first 4-8 cornerstone posts |
| M6: Case Studies/Portfolio | ~$5,000 | 4-8 weeks | Project showcase system, before/after galleries, client testimonials, results documentation |
| M7: Resource Hub | ~$6,000 | 6-8 weeks | Downloadable guides, ROI calculators, FAQ knowledge base, lead magnets with email capture |
| ⚡ Automation & Systems | |||
| M8: Database + Quotes | ~$15,000 | 10-14 weeks | Complete AppSheet database: contacts, leads, jobs, quote builder with PDF generation, sales pipeline tracking |
| M9: Job Tracking + Time/Payroll | ~$15,000 | 10-14 weeks | Job progress tracking, GPS time logging, supervisor approvals, automated timesheets, payroll reports, QuickBooks integration |
| M10: Invoicing + Payments | ~$12,000 | 8-12 weeks | Automated invoice generation from completed jobs, payment tracking, expense capture with receipts, financial reporting |
| M11: Inventory + Purchasing | ~$12,000 | 8-12 weeks | Real-time inventory tracking, kit/bundle management for common jobs, stock alerts, purchase order system |
| M12: Customer Portal | ~$10,000 | 8-10 weeks | Client login access, project status visibility, document sharing, approval workflows, communication logs |
| M13: Field Mobile App | ~$15,000 | 10-14 weeks | Native mobile interface for crews, offline capability, photo capture, digital signatures, GPS mileage logging |
| M14: Reporting Dashboards | ~$8,000 | 6-10 weeks | Real-time KPI dashboards, profitability analysis, labor efficiency metrics, custom report builder |
| Custom Systems | ~$5,000-25,000 | 4-16 weeks | Multi-location management, subcontractor portals, service contract tracking, equipment maintenance schedules, warranty management, fleet tracking |
Common Starting Systems Combinations
| Package | Estimate | What's Included | Ongoing (Varies) |
|---|---|---|---|
| Website Only | ~$20,000 | M1 + M2 (Website Foundation + Core Service Pages) | Often: SEO Starter ($2,200/mo) |
| Website + Sales Tracking | ~$35,000 | M1 + M2 + M8 (Website + Service Pages + Database/Quotes) | Often: Starter Bundle ($2,900/mo) |
| Full Back Office | ~$50,000 | Above + M9 (adds Job Tracking + Time/Payroll) | Often: Professional Bundle ($4,900/mo) |
| Complete Operations | ~$62,000 | Above + M10 (adds Invoicing + Payments) | Often: Professional Bundle ($4,900/mo) |
| Mobile Field Teams | ~$77,000 | Above + M13 (adds Field Mobile App) | Often: Premium Bundle ($7,500/mo) |
Milestone Vs Monthly Pricing Website Build Comparison
| Approach | Total Cost | Timeline | Copywriting |
|---|---|---|---|
| M2: Core Service Pages | ~$12,000 | 10-14 weeks | Included |
| Steady tier ($2,000/mo) | ~$12,000 | 6 months | Not included |
| Light tier ($1,100/mo) | ~$13,200 | 12 months | Not included |
Milestone saves $1,800-3,000 per build
Trade speed and savings for upfront capital
Payment options: 50% deposit + 50% completion, OR payment plan (25-30% down + monthly installments on milestones $8K+)
After completion: 60 days free monitoring and bug fixes. Then choose an ongoing support tier or we help you transition to self-management.
What Affects Milestone Pricing
Every contractor business is different. The milestones above show typical pricing ranges, but actual cost depends on your specific scope and complexity.
What keeps pricing lower:
✅ Standard quoting process (same fields across most jobs)
✅ Consistent service line requirements (all services follow similar workflows)
✅ Starting fresh (no legacy data or systems to migrate)
✅ Using our recommended tech stack (Wix, AppSheet, Make.com)
✅ Flexible timeline (allows efficient scheduling)
What increases pricing:
❌ Complex quoting variations (some services need qty fields, others need linear feet, others need conditional pricing)
❌ Service lines with unique data requirements (one service tracks warranties differently, another requires certifications)
❌ Legacy system migration (moving data from existing software)
❌ Third-party integrations beyond standard (specialty scheduling tools, industry-specific platforms)
❌ Rush timeline (compresses work into shorter windows)
For detailed scope and pricing information, see our individual service pages:
Core System Services:
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Contractor Management Software and Job Tracking System
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GPS Time Tracking and Payroll Automation for Construction Crews
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Contractor Website Design with Lead Capture
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Automated Estimating and Proposal Software
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Contractor Invoicing Software with QuickBooks Integration
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Accounting Software Integration (QuickBooks & Xero)
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Workflow Automation and Business System Integration
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Service Contract Management and Recurring Billing
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Inventory Management and Subcontractor Tracking
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Local SEO and Content Marketing for Contractors
Add-On Services:
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Business Intelligence and Strategic Advisory
-
Virtual Operations Manager
Each service page explains exactly what's included, what affects cost, and how we scope the work.
What Happens After Milestone Completion: 60 days free monitoring and bug fixes, including all platform costs covered. After 60 days, choose an ongoing bundle or support tier starting at $500/month (Essentials), or we do a clean handoff where you manage platforms directly with Google, Wix, and Make.com. Most contractors transition to a bundle for ongoing SEO and development hours.
Not sure what you need? Schedule a build strategy call. We'll look at your business, recommend the milestones that make sense, and give you accurate pricing based on your actual scope.
Monthly Development: Flexible, No Deposits
How it works: Subscribe to a development tier. We build your system using monthly hours over 4-12 months. No large deposits. Cancel anytime with 30 days notice.
20% of contractors choose this approach.
Why choose monthly:
✅ No large upfront deposits: Monthly payments starting at $1,200
✅ Flexible scope: Adjust priorities as you learn what you need
✅ Test relationship: Build confidence before large commitments
✅ Pause if needed: Life happens, you can slow down
Trade-offs:
❌ Slower timeline: 4-12 months versus 8-12 weeks per milestone
❌ Higher total cost: $93-120/hour effective versus $80-100/hour
❌ Copywriting not included: You provide content or we quote separately
Which Build Approach Fits?
Choose milestone pricing if:
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You have $5,000-10,000 available for deposits
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Speed matters (want systems operational in 8-14 weeks)
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You want copywriting included
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You prioritize lowest total cost ($80-100/hour effective)
Choose monthly development if:
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Deposits would strain cash flow
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You prefer predictable monthly expenses under $4,000
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Timeline flexibility (4-12 months is acceptable)
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Scope is uncertain and you want to adjust as you go
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You want to test the relationship before major commitments
Choosing Which Build Option Fits Your Situation
Choose Milestone Pricing if you have $5,000-10,000 available for deposits, want systems operational in 8-14 weeks, and prioritize lowest total cost at $85-95/hour effective rate. Choose Monthly Development if deposits would strain cash flow, you prefer predictable monthly expenses, timeline flexibility over 4-12 months works for you, and you want to test the relationship before major financial commitments. Both approaches deliver identical system quality and functionality.
Not sure? Schedule a build strategy call. We'll look at your situation and recommend the approach that fits.
Development & Support Tiers: From Monitoring to Active Development
Every tier includes 24/7 system monitoring, unlimited bug fixes, security updates, and AppSheet user licenses up to tier limits. The difference is how much active development work you need monthly. Development hours roll over with no expiration while subscribed.
Essentials | $400/month
No development hours | System monitoring and maintenance only
What's included:
24/7 system monitoring and uptime alerts
Unlimited bug fixes
Security patches and platform updates
Database backup and disaster recovery
Performance monitoring and optimization
Platform infrastructure for up to 15 monthly active users (Google Workspace, AppSheet, Make.com covered)
Response time within 8 business hours
This tier is for:
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Mature systems that are finished and working perfectly
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Systems transitioning from bundled packages after 24-36 months of stability
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Very small operators pausing development between phases
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Businesses that only need "keep the lights on" support
When to use Essentials: Your system does exactly what you need. You're using fewer than 5 development hours per quarter. Changes are rare (maybe quarterly tweaks). We'll proactively recommend this transition when we see low utilization.
What you give up: No monthly development hours for new features or improvements. If you need feature work, we handle it as individual projects at $100/hour or temporary tier upgrades.
Light | $1,100/month
10 development hours per month
What this means in practice:
-
Build 1-2 small features per month
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Redesign one workflow or report monthly
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Add one new integration or automation
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Continuous incremental improvements
Examples of what 10 hours builds:
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New quote template for additional service line
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Weekly revenue dashboard report
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Integration with new scheduling software
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Automated reminder system for past-due invoices
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Custom form for specific job type
What's Included
Everything in Essentials (monitoring, bug fixes, security)
Platform infrastructure for up to 30 monthly active users (Google Workspace, AppSheet, Make.com covered)
Development hours roll over (no expiration while subscribed)
Response time: 2 business hours
Email plus phone support
Effective rate: $110/hour for development work
This tier is for:
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Systems that work well but need occasional improvements
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Solo operators or small teams with stable operations
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Businesses that can identify 1-2 improvements monthly
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Those wanting continuous optimization without major overhauls
When to upgrade to Steady: You're consistently using 9-10 hours monthly and have a backlog of improvements waiting. You need more than "occasional" development work.
Steady | $2,000/month
20 development hours per month
What this means in practice:
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Build 2-4 meaningful features per month
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Tackle one substantial project monthly
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Continuous optimization and expansion
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Proactive improvement suggestions from us
Examples of what 20 hours builds:
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Complete workflow redesign (estimating, job tracking, invoicing)
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New module added to existing system (equipment tracking, warranty management)
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Automated crew assignment based on location and skills
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Custom profitability dashboard with multiple data sources
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Integration with 2-3 external platforms simultaneously
What's Included
Everything in Light
Platform infrastructure for up to 50 monthly active users (Google Workspace, AppSheet, Make.com covered)
Priority development queue
Response time: 1 business hour
Proactive optimization recommendations
Effective rate: $100/hour for development work
This tier is for:
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Active builders who identify improvement opportunities monthly
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Growing businesses where complexity is increasing
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Contractors adding service lines or expanding operations
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Those who see their system as a competitive advantage worth investing in
When to upgrade to Active: You're consistently using 18-20 hours monthly. You need faster turnaround on critical features. Your business is growing rapidly and system needs are expanding.
Active | $3,600/month
40 development hours per month
What this means in practice:
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Major feature development or system expansions
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Multiple concurrent projects
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Rapid iteration and testing
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White-glove treatment with dedicated attention
Examples of what 40 hours builds:
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Entire new system module (inventory management, service scheduling with dispatch)
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Complex multi-platform integrations (QuickBooks + scheduling + CRM + marketing automation)
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Complete workflow overhaul across multiple areas simultaneously
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Multi-location support with territory management and crew routing
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Advanced reporting and business intelligence dashboards
What's Included
Everything in Steady
Platform infrastructure for up to 80 monthly active users (Google Workspace, AppSheet, Make.com covered)
Dedicated account manager
Response time: 30 minutes (24/7)
Weekly strategy calls
Quarterly optimization reviews
Effective rate: $90/hour for development work
This tier is for:
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High-growth businesses with expanding complexity
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Multiple crews, locations, or service lines
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Constant development needs and system evolution
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Those treating their system as core business infrastructure
Most Contractors Don't Need This Standalone: It's included in bundles for those who need both heavy development AND marketing services simultaneously.
SEO & Content Marketing Tiers: From Foundation to Market Dominance
All SEO tiers follow a predictable growth curve: Months 1-6 build foundation (limited direct ROI), months 7-12 generate 3-8 organic leads monthly, months 13-18 accelerate to 8-12 leads monthly, months 19-24 compound to 12-20+ leads monthly.
Critical success factor: Contractors who commit through month 18 see the full compound effect. Those who cancel at month 6-10 miss the exponential growth phase where investment pays off.
SEO Starter | $2,200/month
Foundation SEO for establishing online presence
What's included:
4 professional blog posts monthly (800-1,200 words each, keyword-optimized for contractor search terms)
Google Business Profile management (weekly posts, review monitoring and response, optimization, monthly reporting)
Keyword research and strategy (ongoing monitoring, optimization based on performance, competitive analysis)
Monthly performance reporting (traffic metrics, ranking improvements, lead tracking, ROI analysis)
Work involved: ~18 hours/month plus paid resources
Best for:
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New businesses building initial content library
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Contractors just starting with SEO and organic marketing
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Businesses on tight marketing budgets who need consistent presence
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Those wanting to test SEO effectiveness before larger investment
What you're building: By month 12, you have 48 blog posts working 24/7 to attract searches. By month 24, that's 96 pieces of content ranking for dozens of keyword variations.
Timeline expectations:
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Months 1-3: Content publishing, minimal traffic gains
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Months 4-6: Google indexing content, rankings improving for long-tail keywords
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Months 7-12: 3-5 organic leads monthly typical
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Months 13-18: 5-8 organic leads monthly as authority builds
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Months 19-24: 8-12 organic leads monthly as compound effect takes hold
SEO Plus | $3,500/month
Everything in SEO Starter, plus authority building for competitive keywords
Additional features:
1 cornerstone hub page monthly (2,500-3,500 words, comprehensive topic coverage designed to rank for high-value competitive keywords like "HVAC repair Oklahoma City" or "roofing contractors Edmond")
Internal linking strategy (connects hub pages to related blog posts and service pages for maximum SEO power and user journey optimization)
Social media content (1 post per week distributed across Facebook, Instagram, LinkedIn, and Google Business Profile)
Authority building focus (targets keywords competitors are ranking for, positions you as the local expert)
Work involved: ~28 hours/month plus web design
Best for:
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Established contractors ready to compete for high-value keywords
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Businesses in competitive markets needing authority content
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Those wanting social media presence without managing it themselves
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Bridge between Starter and Premium when video isn't priority yet
What you're building: By month 12, you have 48 blog posts PLUS 12 cornerstone hub pages dominating your primary service keywords, PLUS 52 social media posts amplifying reach.
Why hub pages matter: A single well-optimized hub page can rank for 20-30 related keyword variations. Blog posts get you long-tail traffic. Hub pages get you the high-value searches contractors actually want.
Timeline expectations:
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Months 1-6: Hub pages take longer to rank but build authority foundation
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Months 7-12: 5-8 organic leads monthly as hub pages start ranking
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Months 13-18: 8-12 organic leads monthly as hub page authority compounds
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Months 19-24: 12-18 organic leads monthly as you dominate local search results
SEO Premium | $4,800/month
Everything in SEO Plus, plus professional video production
Additional features:
One professional video monthly (2-4 minutes, fully edited with graphics, music, and professional production quality)
YouTube channel management (channel optimization, SEO-optimized publishing, thumbnail design, analytics tracking)
Video distribution strategy (YouTube upload, website embed on relevant pages, social media clips and teasers)
Video content formats (service explanations, project showcases and before/afters, how-to guides, company culture and team introductions, customer testimonials)
Work involved: ~32 hours/month plus paid programs
Best for:
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Contractors wanting to dominate local search completely
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Businesses committed to long-term market leadership
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Those ready for complete content marketing investment
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Companies that understand video converts 3x better than text alone
What you're building: By month 12, you have 48 blog posts + 12 hub pages + 52 social posts + 12 professional videos. By month 24, that's 96 blogs + 24 hubs + 104 social posts + 24 videos.
Why video matters: YouTube is the second-largest search engine. Contractors searching "how to fix [problem]" see your videos first. Video testimonials convert skeptical prospects. Before/after project videos showcase quality. Video content appears in Google search results, doubling your visibility.
Timeline expectations:
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Months 1-6: Video library building, YouTube channel gaining authority
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Months 7-12: 6-10 organic leads monthly as video content starts ranking
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Months 13-18: 10-15 organic leads monthly as video dominance grows
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Months 19-24: 15-20+ organic leads monthly as complete content library works together
The Video Advantage: Contractors on SEO Premium for 18+ months typically generate 40-60% more qualified leads than text-only competitors, and those leads convert at higher rates because they've already watched your videos and trust you before calling.
Complete Marketing | $5,800/month
Everything in SEO Premium, plus paid advertising management
Additional features:
Google Ads campaign setup and optimization (keyword research, ad copy creation, landing page recommendations, campaign structure)
Active bid management (daily monitoring and adjustments, budget allocation optimization, competitive positioning)
Conversion tracking and refinement (call tracking integration, form submission monitoring, cost-per-lead optimization)
Monthly advertising reporting (performance metrics, conversion analysis, ROI tracking, strategic recommendations)
Your ad spend: Separate from management fee, typically $800-1,500/month depending on market competition and lead volume goals
Work involved: ~40 hours/month (32 hours SEO Premium + 7-8 hours ads management)
Best for:
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Businesses needing immediate leads while building organic presence
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Highly competitive markets requiring multi-channel approach
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Seasonal businesses wanting to dominate peak seasons
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Those with budget for both paid and organic simultaneously
Strategic recommendation: Use Complete Marketing during SEO ramp-up (months 1-12) for immediate leads while organic builds. Reduce ad spend progressively as organic lead flow increases. Most contractors phase out paid ads by month 18-24 as organic compounds, dropping back to SEO Premium only.
Why this works: Paid ads give you leads TODAY while SEO builds assets for TOMORROW. By month 18, your organic content is generating 12-20 leads monthly, and you can reduce or eliminate ad spend entirely.
Timeline expectations:
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Months 1-6: Paid ads generating immediate leads (5-10/month), organic building foundation
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Months 7-12: Combined 15-20 leads monthly (8-10 paid, 7-10 organic)
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Months 13-18: Reduce ad spend as organic accelerates (5 paid, 12-15 organic)
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Months 19-24: Minimal or zero ad spend, 15-20+ organic leads monthly
Virtual Operations Manager Add-On: Modular Back-Office Support for Any Bundle
VOM Basic | +$800/month to any bundle
20 hours per week operations support | Individual service: $945/month
What's included:
Data entry (contacts from leads, job details, customer info)
Invoice preparation (pull data from jobs, prepare for review/approval)
Quote generation (create quotes from your notes and pricing)
Basic reporting (weekly/monthly summaries from system data)
Database cleanup (duplicate removal, data standardization)
Timesheet processing (organize time logs for payroll)
Bundle discount: Save $145/month (15%) vs individual service components
Best for: Solo operators or small teams needing tactical execution help with 15-25 hours weekly of admin work.
Popular combinations:
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Starter + VOM Basic = $3,700/month (saves $545/month vs individual service components)
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Professional + VOM Basic = $5,700/month (saves $745/month vs individual service components)
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Premium + VOM Basic = $7,700/month (saves $1,645/month vs individual service components)
VOM Professional | +$1,500/month to any bundle
40 hours per week operations support | Individual service: $1,728/month
Everything in VOM Basic, plus:
Process documentation (create SOPs for recurring tasks)
Workflow optimization (suggest efficiency improvements)
Advanced reporting (custom reports with multiple data sources)
Proactive monitoring (flag issues before they become problems)
Cross-system coordination (manage data across multiple tools)
Bundle discount: Save $228/month (13%) vs individual service components
Best for: Growing businesses with increasing transaction volume requiring 25-40 hours weekly of admin work.
Popular combinations:
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Starter + VOM Professional = $4,400/month (saves $628/month vs individual service components)
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Professional + VOM Professional = $6,400/month (saves $828/month vs individual service components)
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Premium + VOM Professional = $8,400/month (complete platform, saves $1,728/month vs individual service components)
VOM Executive | +$2,600/month to any bundle
80 hours per week operations support | Individual service: $3,024/month
Everything in VOM Professional, plus:
Strategic operations oversight (full back-office management)
Proactive planning (anticipate needs before requested)
Process improvement projects (design and implement new workflows)
Executive reporting (high-level business intelligence and insights)
Priority escalation (direct line for urgent operational needs)
Bundle discount: Save $424/month (14%) vs individual service components
Best for: Established businesses needing full back-office operations support, multiple locations or service lines, owners wanting to completely eliminate back-office burden.
Popular combinations:
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Starter + VOM Executive = $5,500/month (saves $569/month vs individual service components)
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Professional + VOM Executive = $7,500/month (saves $969/month vs individual service components)
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Premium + VOM Executive = $9,500/month (enterprise platform, saves $1,924/month vs individual service components)
What's Included: Platform Costs We Cover for You
Complete Platform Infrastructure
Everything. Literally.
While you're subscribed to any tier (Essentials through Active), we handle every single platform cost and subscription. You never log into a hosting account, never renew a domain, never manage Google licenses, never think about Make.com billing.
One Subscription, Zero Platform Hassles: While you're subscribed to any tier, we pay for and manage Google Workspace, AppSheet, Make.com, Wix hosting, and your domain. You never log into a hosting account, remember a renewal date, or get surprise invoices from a dozen vendors. One monthly payment covers everything.
What we pay for and manage:
Google Workspace ($7-22 per user/month × your user count)
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Professional email on your domain (yourcompany.com)
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Google Drive storage for all business files
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Google Calendar for scheduling
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AppSheet database access
Make.com Automation Platform ($30-87/month)
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Workflow automation operations
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Platform configuration and optimization
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Scenario management and monitoring
Wix Website Hosting ($19-34/month)
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Website hosting and SSL
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Bandwidth and performance
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Platform maintenance
Domain Registration (~$25/year)
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Your business domain renewal
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DNS management
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Domain security
Real costs we cover per tier:
For a team of 15 users, Google Workspace runs $105-330 monthly, Make.com runs $30-87 monthly, and Wix plus domain runs $22-36 monthly, totaling $157-453 monthly that we cover.
Why we do this
You hired us to be your software people. That means actually handling the software. Not passing you invoices from a dozen vendors. Not making you remember renewal dates. Not forcing you to log into platforms you don't understand.
What if you exceed your tier limit? We only discuss upgrades if your monthly active users consistently exceed your tier limit by 50%+ for 3+ months. Example: Light tier has 30 user limit, but you're hitting 45-50 users regularly for three straight months. Then we'd suggest upgrading to Steady tier.
Non-standard platforms: Our pricing covers our standard stack (Google Workspace, AppSheet, Make.com, Wix). If your business requires heavy reliance on platforms we don't typically manage, or if usage creates excessive costs beyond normal operations, we'll discuss terms before starting. No surprises.
Nothing Extra to Pay
Your investment: One monthly subscription payment via ACH (free) or credit card (3% processing fee).
What that covers: Everything it takes to run a contractor business online. Website hosting so customers can find you. Database infrastructure so you can track jobs and quotes. Email on your domain so you look professional. Automation platform so systems talk to each other. Storage for all your files. The domain name itself. Security certificates. Backups. Monitoring. Updates.
All the stuff that used to be a dozen separate bills from a dozen separate vendors, each with their own renewal date you'd forget about.
That's it.
No separate Wix bill. No domain renewals to remember. No Google invoices. No Make.com charges. No surprise platform fees. No "oh, you need to upgrade your hosting plan" upsells.
If you add Complete Marketing, your Google Ads spend is separate (typically $800-1,500/month), but that goes directly to Google for actual advertising, not platform access.
Payment processing fees (2.9% + $0.30 per transaction for credit card payments from your customers) are also separate, but those are your transaction fees, not our platform costs.
Ownership and Terms: Your Data, Your Systems, Your Control
You Own Everything
Domain ownership: Your website URL is registered with you as the legal registrant (ICANN owner). We're listed as admin and billing contact so we can manage renewals on your behalf, but the domain is legally yours from day one.
Website ownership: You have full ownership permissions on the Wix sites we build. We manage billing and administration, but the site belongs to you.
Data ownership: Every contact, job record, invoice, timesheet, document, and file lives in your Google Drive under your domain. You have complete access 24/7. We never hold your data hostage in proprietary systems.
System ownership: The databases, automations, and workflows we build are yours. They run on your Google Workspace and operate under your domain.
You Own It, We Manage It: Your domain, website, data, and systems are legally yours from day one. We're listed as admin so we can manage things on your behalf, but you're the legal owner of everything. If you ever leave, it all transfers to your control. We never hold your business hostage in proprietary systems you can't access without us.
How Your Data Is Handled
Where your data lives: Google Drive under your domain (yourcompany.com). Standard spreadsheet and document formats. No proprietary databases you can't access.
Who can access it:
Who can access it:
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You and your team (always, 24/7)
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Our development team (when building, fixing, or improving systems)
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Our VOM team (if you're on VOM tier, for data entry and operations work)
What we do with your data:
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Build and maintain your systems
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Provide the services you're paying for
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Absolutely nothing else
What we don't do with your data:
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Sell it
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Share it with third parties
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Use it for marketing or analytics outside your business
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Train AI models on it
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Keep it after you leave
Security measures:
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All data transmission encrypted (SSL/TLS)
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Google Workspace security protocols
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Two-factor authentication available
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Regular automated backups
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Access limited to team members who need it
Backups: Your data is backed up daily through Google Workspace's standard backup systems. Database snapshots are created before major system changes.
Your data is your competitive advantage
We treat your customer data, job information, financial records, and business details with complete confidentiality. We don't sell it, share it with third parties, use it for marketing, or train AI models on it. When you leave, we don't keep it. Your business information stays your business information.
Leaving Without Penalty
Notice period: 60 days. We need time to properly transition everything to your control without rushing and making mistakes.
Zero Transfer Fee with 60 Days Notice: We absorb the approximately $1,000 in labor costs to properly transition your systems. That covers exports, documentation, coordination, and testing. We'd rather reward clients who give us proper notice than nickel-and-dime everyone on the way out. Give us 60 days and we handle the handoff at no charge.
Rushed transfer fee (less than 60 days notice): $1,000. Shorter notice creates time pressure that impacts our team's obligations to other clients. The fee covers the real cost of prioritizing a rushed handoff. If you give us the full 60 days, we happily eat this cost.
What you're responsible for: We handle all the technical work (exports, configurations, documentation, setup). But certain actions legally and practically require you to do them directly: creating accounts in your name, accepting Terms of Service with each platform, adding your billing information, and accepting admin transfer requests. We provide step-by-step instructions for each required action. Think of it like moving: we pack everything, load the truck, and unload at the new place, but you have to sign the lease and set up utilities in your name.
What we transfer:
Google Workspace
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We transfer admin rights to an email address you provide
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You become the billing administrator
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Your email, Drive, Calendar, AppSheet apps all transfer to your management
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All data remains under your domain (it's already yours, we're just transferring control)
Wix Website
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We transfer the site to a Wix account under your email
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You become the billing administrator
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Site continues working, you just manage updates and hosting billing directly
Domain Registration
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We transfer domain control to your registrar account
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You become responsible for renewals
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We provide DNS settings documentation if needed
Make.com Automations
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We export automation scenarios as configuration files
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We provide documentation on what each automation does
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You can reconnect them to your Make.com account or hire someone else to manage them
Documentation Package
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System architecture overview
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User guides for databases and workflows
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Credentials list (what accounts exist, how to access)
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Common maintenance tasks
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Contact recommendations if you need future development help
Timeline: 60 days from notice to complete transfer. Most transfers complete in 30-45 days, but we buffer 60 to handle complexity.
After transfer: You're responsible for all platform costs. Google Workspace ($7-22/user/month), Make.com ($30-87/month), Wix ($19-34/month), domain renewal (~$25/year). Your systems continue working. You just handle the platform billing and administration yourself.
Why we absorb the transfer cost with proper notice
A full system handoff takes roughly $1,000 in labor: exports, documentation, coordination, testing. We could charge this to everyone, but we'd rather reward clients who give us proper notice. Sixty days lets us schedule the work without impacting other clients.
We handle the bulk of the transfer work: exports, configurations, documentation, and setup. Once that's done, we provide step-by-step instructions for the actions that require you specifically, like accepting admin transfers and updating payment information. You follow the instructions, we verify everything transferred correctly.
Money-Back Guarantee: Risk-Free Start
60-Day Money-Back Guarantee: If expectations aren't met in your first 60 days on any new service tier, we'll refund your payment and help transition systems back to your control at no additional cost. We rarely use this because we qualify fit carefully upfront, but it's there because we're confident in what we deliver.
We'll refund payment and help transition systems back to your control at no additional cost. Used rarely because we qualify fit carefully upfront. But it's there because we're confident in what we deliver.
Month-to-Month Terms: Flexibility Without Lock-In
We'll refund payment and help transition systems back to your control at no additional cost. Used rarely because we qualify fit carefully upfront. But it's there because we're confident in what we deliver.
No contracts
Most software companies lock you into 12-36 month contracts because their product doesn't earn your business month after month. We run month-to-month because we're confident in what we deliver. You stay because it's working, not because you're trapped. Upgrade when you're ready to scale, downgrade when systems mature, pause during slow seasons, or cancel with 60 days notice.
Everything runs month-to-month with 60 days notice to cancel.
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Upgrade immediately when you're ready to scale
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Downgrade when systems mature and need less development
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Pause during slow seasons (up to 90 days annually)
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Cancel with 60 days notice (no transfer fee with proper notice; rushed transfers under 60 days: $1,000)
Upgrading: Happens immediately with prorated credits applied to your next invoice.
Downgrading: Requires 30-day advance notice but prorates fairly.
Annual Prepay Discount: Pay 12 months upfront and get 10% off, which works out to one month free. You still get the same month-to-month flexibility and all the same terms. It's just prepaid, and you save money for committing to the year.
Payment Terms: How Billing Works
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Auto-billing 1st of month via ACH (free) or credit card (3% processing fee)
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Milestone payments: 50% deposit to start, 50% at delivery
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Payment plans available on milestones $8K+ (25-30% down + monthly installments, no interest)
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Rates locked for 12 months from start date
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Maximum 10% annual increases with 60 days advance notice
Late payments: We get it, things happen. We'll send reminders at 7 days past due. At 15 days past due, services pause. At 30 days past due, we begin transition process and provide you with system access documentation.
Disputes: If you dispute a charge, let's talk. We'll work it out. We've never had a payment dispute we couldn't resolve by conversation.
