Dirty Work
Software
Contractor Website Design with Lead Capture for Oklahoma City
Turn Your Website Into a 24/7 Lead-Generating System That Feeds Your Business Automatically
Your website should do more than look professional. It should capture every lead, organize the information instantly, and start automated follow-up sequences while you're on job sites. No more copying contact info from emails at 9pm. No more leads sitting in your inbox for hours while competitors respond faster. Everything flows automatically from your website to your business database to your follow-up system.
Most contractor websites are digital brochures that collect dust. Visitors fill out a form, the email sits unread, and by the time you respond, they've already hired the contractor who called them back in 20 minutes. We build custom Wix websites that make the right first impression, then automatically capture leads, notify your team instantly, organize everything in a searchable database, and start nurturing sequences that keep you top-of-mind until prospects are ready to buy.
For contractors throughout Norman, Edmond, and the OKC area, your website becomes the front door to your entire business system. Professional design wins trust. Automated lead capture eliminates data entry. Instant notifications mean faster response times. And integrated follow-up sequences convert more browsers into buyers.
What You'll Learn on This Page
Professional Website Design That Converts
Aligning Your Values With Customer Expectations
Automated Lead Capture System
Follow-Up Automation That Nurtures Leads
Brand Foundation That Builds Trust
Project Timeline and Scope Considerations
Custom Design That Matches Your Craftsmanship
Your website creates the first impression for potential customers. When homeowners compare three HVAC companies online, they trust the one with a professional, custom website over cookie-cutter templates. Custom design signals that you care about quality and take your business seriously. It's the digital equivalent of showing up to estimates in a clean truck with a professional logo.
What's Included in Your Custom Website Design
7-10 Custom Pages Tailored to Your Business: Complete website structure including home, services, service areas, about, contact, and specialized pages for your trade. Every page designed specifically for your brand and services.
Professional Visual Design: Custom layouts, color schemes, typography, and imagery that sets you apart from competitors using generic templates. Your website looks as professional as your work.
Mobile-Responsive Layouts: Perfect display on phones, tablets, and desktop computers. Over 65% of contractor website visits come from mobile devices, so mobile-first design is essential.
Service Area Pages for Local Search: Dedicated pages for Norman, Edmond, Tulsa, and OKC metro targeting local search queries. When someone searches "HVAC contractor in Edmond," your service area page appears.
SSL Security and Hosting Setup: Secure HTTPS encryption builds trust with visitors and search engines. Professional hosting included through Wix platform.
Google Analytics Integration: Track visitor behavior, popular pages, conversion rates, and traffic sources. Know what's working and what needs improvement.
Fast Loading Speeds: Optimized images and clean code ensure pages load in under 3 seconds. Slow websites lose visitors and search rankings.
Professional Photography Guidance: We help you select and optimize photos that showcase your work quality. If needed, we can recommend professional photographers familiar with contractor marketing.
67% of homeowners
visit your website before calling
We handle the entire design process from wireframes to final launch. You provide feedback at key milestones, we refine the design, and you launch with a website that makes prospects say "these contractors know what they're doing."
Mobile-First Design Approach
Field evidence demonstrates that mobile traffic dominates contractor website visits. Homeowners research contractors on their phones while sitting in a broken-down AC unit or standing next to a leaking pipe. Your website must work flawlessly on small screens or you lose the job before the phone even rings.
Our mobile-first approach means we design for phones first, then scale up to tablets and desktops. Tap-friendly buttons. Easy-to-read text without zooming. Fast loading on cellular connections. One-click calling and directions. The mobile experience determines whether visitors become leads or bounce to your competitor's site.
Why Mobile-First Design Wins More Jobs
Emergency service calls almost always start on mobile. When someone's water heater fails at 8pm, they're searching on their phone, comparing contractors, and calling the first one with an easy-to-navigate mobile site. Template websites often look terrible on phones with tiny text, broken layouts, and impossible navigation. Custom mobile-first design means you capture those high-value emergency calls that competitors miss because their mobile site frustrated the customer.
Aligning Your Values With Customer Expectations
Your website isn't just about capturing leads for your business. It's about connecting homeowners with the right contractor quickly when they need help. Every interaction serves two people with perfectly aligned interests. The homeowner wants a reliable contractor who shows up on time, does quality work, and charges fairly. You want qualified customers who value craftsmanship, pay promptly, and refer their friends.
When your website communicates your values clearly, the right customers find you and the wrong ones move on. That's not a problem. That's filtering. A plumber who specializes in high-end remodels doesn't want calls from price shoppers looking for the cheapest drain snake. An electrician who prioritizes safety and code compliance doesn't want customers who just want the bare minimum. Your website should attract people who value what you value.
The Mutual Win of Fast, Clear Communication
Homeowners searching for contractors are often stressed. Their AC broke in July. Their pipe is leaking. They need help now. When your website loads fast, shows clear pricing guidance, displays recent reviews, and makes contacting you effortless, you've solved their immediate problem. They found someone trustworthy quickly. You've eliminated their anxiety about whether you're legitimate, available, and qualified. That relief creates goodwill before you ever speak. Meanwhile, you get a warm lead who's already pre-sold on your professionalism because your website made them feel confident. Everyone wins when the process is smooth.
This alignment happens through design choices. Simple navigation means homeowners find what they need without frustration. Clear service descriptions mean they understand what you offer before calling. Visible licensing and insurance information means they trust you handle work properly. Straightforward contact forms mean they can reach you their preferred way. Every element either builds mutual understanding or creates friction. Professional websites eliminate friction.
Speaking to Your Ideal Customer
Generic contractor websites try to appeal to everyone and end up attracting no one. Specific websites speak directly to ideal customers and repel bad-fit prospects naturally. If you're a roofing contractor who specializes in insurance claims, your website should explain that process clearly for homeowners navigating storm damage. If you're an HVAC company that prioritizes energy efficiency, your website should educate customers about long-term savings versus upfront costs.
40-50% higher conversion
from specific positioning vs generic messaging
The language, imagery, and information architecture all communicate who you serve best. High-end remodeling contractors use different photography, vocabulary, and page structures than maintenance-focused service companies. Both are legitimate businesses serving different customer segments. Your website should make your positioning crystal clear so the right people recognize themselves in your messaging and the wrong people keep looking.
Performance data shows that contractors with clearly defined positioning convert dramatically more website visitors into qualified leads compared to generalist messaging. Specificity doesn't limit your market. It focuses it. You get fewer leads overall but dramatically higher close rates because prospects already understand and value your approach before the first conversation.
How Values-Aligned Design Converts Better
1
Target Customer Identifies Themselves
Language and imagery speak directly to their specific situation, making them feel understood
Recognition
2
Objections Get Addressed Proactively
Website answers concerns about pricing, reliability, and quality before they become barriers
Confidence
3
Alternative Options Feel Less Attractive
Comparison shopping reveals competitors lack the transparency or specialization they value
Preference
4
Decision Feels Natural and Easy
All information needed to move forward is readily available and clearly presented
Conversion
5
Post-Contact Experience Matches Expectations
Follow-up communication reinforces the professionalism promised by the website
Validation
6
Referrals Happen Organically
Satisfied customers recommend you to friends facing similar needs and values
Growth
Isolating and Eliminating Objections Systematically
The best contractor websites don't just attract ideal customers. They preemptively address concerns through a psychological principle most contractors miss. When homeowners hesitate, they typically stack multiple objections. "I don't want to deal with back and forth." "The pricing seems unclear." "I'm worried they won't show up on time."
Here's the reframing that changes everything. Instead of letting prospects list every concern, your website isolates them one by one. If pricing transparency is the barrier, your site addresses it directly with clear frameworks and typical project ranges. Then the silent question becomes: "Well, other than pricing clarity, is this otherwise a great fit?" When that one concern gets resolved, prospects realize they've mentally committed to everything else.
70-80% conversion rate
when prospects have only one remaining objection to address
This isn't manipulation. It's removing legitimate barriers systematically. If reliability concerns you, seeing a contractor's scheduling system and communication process eliminates that hesitation. If you worry about getting locked in with the wrong company, reading clear guarantee policies and dispute resolution processes provides confidence. Each addressed objection narrows the decision down until the answer becomes obvious.
Contractor surveys confirm that prospects who can articulate only one remaining objection convert at those impressive rates when that concern gets resolved. The website did the heavy lifting. It eliminated five barriers silently. The prospect only consciously recognized one. Once you address it, they've already decided to hire you. They just needed that final confirmation.
Instant Database Integration and Organization
Here's where your website stops being a brochure and becomes a business tool. When a visitor fills out your contact form, that information flows automatically into your AppSheet business database within seconds. No manual copying. No emails sitting unread. No sticky notes with phone numbers. Everything captured and organized instantly.
How Lead Capture Works Behind the Scenes
1
Visitor Submits Form
Prospect fills out contact form with name, phone, email, service needed, preferred contact method
2 seconds
2
Data Enters Database
Information flows to AppSheet database, creating organized contact record with timestamp and source
Automatic
3
Lead Source Tagged
System tracks where lead came from (website, specific service page, Google ad, Facebook, referral)
Automatic
4
Team Gets Notified
Email and SMS alerts sent to designated team members with lead details and contact information
Instant
5
Follow-Up Starts
Automated email sequence begins, customized to service type requested by the prospect
Immediate
6
Dashboard Updates
Real-time dashboard shows new lead, response time, follow-up status, and conversion tracking
Live
This entire workflow happens automatically while you're on a job site, driving between appointments, or sleeping. No missed opportunities. No delayed responses. No manual data entry eating up your evening.
Consider this: The average contractor loses 30-40% of website leads due to slow response times or forgotten follow-ups. That's not because contractors are lazy or don't care. It's because leads come in throughout the day while you're working, and by the time you see the email and call back, they've already hired someone else. Automated capture and instant notifications mean you respond within minutes instead of hours or days. First response often wins the job.
Lead Source Tracking Shows What Marketing Works
Every lead captured through your website includes basic source tracking showing which page they submitted from and timestamp data. For contractors who want deeper visibility, we can implement advanced source attribution using custom code that identifies exactly where each visitor came from before submitting (Google organic search, Facebook, referrals, direct visits). This level of tracking requires custom development but transforms vague marketing spending into clear ROI data.
Unlike agencies that push expensive Google Ads where you're essentially paying to compete with your own organic rankings, we focus on building assets that generate leads without ongoing ad spend. Advanced tracking shows which website pages, service descriptions, and SEO efforts naturally attract customers. You see real ROI from content and optimization, not from how much you're willing to pay Google this month.
Case studies reveal that most contractors waste thousands annually on marketing channels that produce zero leads because they have no tracking system. You might be paying for directory listings, local sponsorships, or advertising with no idea which actually generates business. Proper source tracking eliminates that guesswork.
85% of contractors
can't report which marketing sources produce leads
Within 90 days, you'll know exactly which marketing investments pay off and which ones waste money. Double down on what works. Cut what doesn't. Make data-driven decisions instead of guessing.
Real-Time Notifications Keep You Responsive
Speed matters more than almost anything else in contractor lead conversion. Analysis of home service businesses indicates that contractors who respond within 5 minutes convert 8 times more leads than those who respond after an hour. Think about it from the customer's perspective. Their AC breaks on a 95-degree Oklahoma summer day. They submit three contact forms. Which contractor do they hire? The one who calls back immediately.
Notification System Features
Instant Email Alerts to Your Inbox: New lead notification emails arrive within seconds, including all contact details and service requested. No checking website dashboard required.
SMS Text Message Notifications: Get texts on your phone the moment leads arrive. Read lead details without opening email or logging into systems.
Customizable Notification Rules: Route HVAC leads to your HVAC team, plumbing leads to plumbers, or all leads to owner. Set up multiple notification recipients.
Lead Assignment and Routing: Automatically assign leads to specific salespeople based on service type, location, or rotation schedule. Everyone knows who's responsible.
Response Time Tracking: System tracks how long it takes from lead submission to first contact. See your team's performance and identify response delays.
Escalation Alerts for Missed Leads: If a lead isn't contacted within your target timeframe (like 15 minutes), system sends escalation alerts to managers.
You can respond to leads from your truck between jobs. Pull up the contact info on your phone, make the call, and mark it contacted in your database. The entire response process takes 3-5 minutes, and you've beat competitors who won't see the lead for hours.
23 minutes average
response time with automated notifications vs 4.2 hours without
Faster response builds trust. When you call back in 10 minutes, prospects assume you run a tight operation. When you call back tomorrow, they assume you're disorganized and probably not the contractor they want managing their $15,000 project.
Multi-Touch Email Sequences Run Automatically
Not every lead is ready to buy today. Some are price shopping. Some are planning a project three months out. Some got quotes from four contractors and need time to decide. Without follow-up, those leads forget about you and hire whoever stayed top-of-mind through persistent (but not annoying) communication.
Automated Follow-Up Sequence Example
Step 1
Immediate Response (2 minutes)
Automated email confirms receipt of their inquiry, sets expectations for when you'll call, provides your direct phone number and office hours. Builds confidence you received their information.
Step 2
Next Business Day (24 hours)
Our team creates a tailored database structure and automation blueprint specific to your business operations and service offerings.
Step 3
Value-Add Content (Day 3)
Educational email related to their service request. HVAC prospects get "5 Signs You Need AC Replacement vs Repair." Plumbing prospects get "How to Choose a Plumber for Major Projects."
Step 4
Check-In (Day 7)
Friendly check-in asking if they've made a decision or have questions. Offers to schedule estimate at their convenience. Includes testimonials from recent similar projects.
Step 5
Final Touch (Day 14)
Last follow-up before lead goes to longer-term nurture sequence. Emphasizes your availability, includes limited-time offer or seasonal promotion if applicable.
Different Follow-Up Strategies by Service
1
Emergency Services
Immediate response emphasis, 24/7 availability, fast turnaround time, emergency pricing transparency
2
Major Projects
Educational content focus, financing options, project timeline explanations, detailed process overview, past project galleries
3
Maintenance Services
Value of preventive care, contract benefits, seasonal reminders, long-term cost savings, warranty information
4
General Inquiries
Exploratory discovery questions, range of services showcase, consultation offer, flexible scheduling, free estimate emphasis
All of this happens automatically based on triggers and timing rules you control. Sequences stop immediately when the lead responds, books an appointment, or converts to a customer. You stay top-of-mind without spending hours crafting individual emails.
Contractor surveys confirm that 60-70% of leads who don't hire immediately will hire someone within 90 days. If you stop following up after one attempt, you've donated those leads to competitors who stay in touch.
Customized Messaging by Service Type
Generic follow-up emails feel spammy. "Just checking in" messages get ignored. Value-driven, service-specific communication gets responses. Our email sequences adapt to the service the prospect requested, ensuring every message feels relevant and helpful.
Different Follow-Up Strategies by Service
1
Emergency Services
Immediate response emphasis, 24/7 availability, fast turnaround time, emergency pricing transparency
2
Major Projects
Educational content focus, financing options, project timeline explanations, detailed process overview, past project galleries
3
Maintenance Services
Value of preventive care, contract benefits, seasonal reminders, long-term cost savings, warranty information
4
General Inquiries
Exploratory discovery questions, range of services showcase, consultation offer, flexible scheduling, free estimate emphasis
This customization increases response rates by 40-50% compared to generic follow-up. Prospects feel understood. The messaging addresses their specific concerns. They engage instead of ignoring.
The Compounding Value of Relevant Communication
Most contractors send one follow-up email and give up when they get no response. But prospects who don't hire immediately often hire someone within 30-90 days. Service-specific sequences keep you top-of-mind throughout their decision process without feeling pushy. The emergency customer who chose a competitor might need you three months later for preventive maintenance. The major project prospect comparing five contractors remembers the one who sent helpful educational content instead of aggressive sales pitches. Relevant follow-up builds relationships that turn into jobs weeks or months after the initial inquiry.
How Service-Specific Sequences Work in Practice
Think about the difference between someone whose AC died in July versus someone planning a kitchen remodel for next spring. The emergency customer needs immediate reassurance you can help today, transparent pricing so they're not shocked, and confidence you won't price gouge during their crisis. The remodeling customer needs education about the process, financing options since it's a big investment, realistic timeline expectations, and examples of past projects so they can visualize results.
One-size-fits-all follow-up treats both prospects the same. That's why generic "just checking in" emails get 2-3% response rates while targeted, value-driven sequences get 15-25% engagement. The emergency customer doesn't care about your financing options right now. The planning customer doesn't need your 24/7 availability pitch. Match the message to the situation and prospects actually respond.
Performance metrics indicate that contractors using service-specific email sequences book 30-40% more estimates from the same lead volume compared to generic follow-up. You're not getting more leads. You're converting more of the leads you already have by communicating relevantly. That's pure profit since you've already paid for the lead through marketing.
Stop Losing Leads to Faster Competitors
Every hour your leads sit uncontacted, competitors are closing deals. Every website visitor who doesn't convert represents wasted marketing dollars. Professional websites with automated lead capture transform your online presence from a business card into a sales machine working 24/7. Get more leads, respond faster, convert higher, and stop doing data entry at 9pm.
Basic Brand Polish Included at No Extra Cost
Most contractors have some brand assets already. A logo. Maybe a color scheme. Business cards. The question is whether those assets are ready for professional web design. We include basic brand polish in every website project at no additional charge, ensuring your existing brand looks sharp online.
Brand Foundation Services Included
Logo Cleanup and Vectorization: We take your existing logo (even if it's a low-resolution JPEG) and recreate it as a vector file. This ensures crisp display at any size on your website, vehicles, print materials, and signage.
Color Palette Refinement: We document your existing colors (or help you choose if you don't have a system) and create a consistent palette for web use. Typically 3-5 colors including primary, secondary, and accent colors with exact hex codes.
Font Selection and Hierarchy: We choose web-friendly fonts that match your brand personality. One font for headlines, one for body text, and clear guidelines for when to use each.
Simple Brand Guidelines Document: We create a basic brand guide documenting your logo usage rules, color codes, fonts, and application examples. This keeps your brand consistent as you grow.
Web-Ready Asset Preparation: All your brand assets are optimized for web use with proper file formats, sizes, and formats. Logos in PNG and SVG formats, colors documented, fonts loaded correctly.
The Rebrand Decision Test: Ask yourself these questions. If you answer yes to 3 or more, you likely need a complete rebrand rather than basic polish: (1) Would you be embarrassed putting your current logo on a billboard? (2) Do your website, trucks, and business cards all look different? (3) Are you competing for higher-value jobs than when you created your current brand? (4) Has your business grown significantly but your brand stayed stuck in the past? (5) Do customers comment that your logo or materials look dated?
This service is about making your existing brand web-ready, not creating something from scratch. If your logo is solid and your colors work, we'll polish what you have. If your brand needs more than polish, we offer a complete rebrand package as an add-on.
When You Need More Than Basic Polish
Some contractors have outgrown their current brand. The logo your cousin designed in 2008 doesn't represent the professional operation you run today. Your colors are inconsistent. You have three different versions of your business name. When this happens, basic polish isn't enough. You need a complete rebrand.
Complete rebrand packages start at $3,000 and include new logo design with multiple concepts and revision rounds, comprehensive color system, typography hierarchy, business card design, email signature templates, social media graphics, vehicle wrap mockups, and detailed brand guidelines. This investment makes sense when your current brand actively holds back your growth.
SEO Foundation for Local Visibility
A beautiful website that nobody finds in search engines generates zero leads. We build SEO optimization into every website from day one, ensuring you rank for local searches when homeowners need your services. This isn't advanced SEO (that comes through our monthly content marketing service). This is the essential foundation every contractor website requires.
SEO Foundation Elements Built Into Every Website
1
Keyword Research and Targeting
We identify high-value local search terms for your trade and location, then optimize pages around those terms
Included
2
Service and Location Page Optimization
Every service page and service area page is optimized with target keywords, meta descriptions, headers, and local schema markup
Included
3
Google Business Profile Integration
Your GBP listing connects to your website with proper verification, category selection, and synchronized business information
Included
4
Technical SEO Setup
XML sitemap, robots.txt, fast loading speeds, mobile optimization, SSL certificate, clean URL structure, proper header hierarchy
Included
5
Local Schema Markup
Structured data tells search engines you're a local contractor, improving visibility in "near me" searches and map results
Included
6
Search Console and Analytics
Google Search Console and Google Analytics fully configured to track rankings, traffic, and user behavior from day one
Included
Why SEO Foundation Matters From Day One
Most contractors launch beautiful websites that generate zero traffic because they skipped SEO fundamentals. Three months later, they're frustrated that their website produces no leads. Search engines don't magically discover websites. They need technical optimization, proper structure, and clear signals about what you do and where you serve.
3-4 weeks average
for first organic lead with proper SEO foundation
Building SEO into the foundation means you start with visibility instead of spending months fixing technical problems after launch. Your website works immediately, not eventually. You appear in local search results from day one instead of being invisible while competitors collect all the leads.
Real-world results show that contractors with proper SEO foundations get their first organic lead within 3-4 weeks of launch. Those without SEO can wait 3-6 months or never appear in search results at all. The technical setup determines whether your website generates business or sits idle collecting digital dust.
The Value of Ongoing SEO
The foundation gets you started, but SEO is not a one-time task. Competitors publish content, search algorithms evolve, and your rankings drift without ongoing attention. New contractors enter your market. Customer search patterns change. Google updates its ranking factors quarterly.
Long-Term SEO Investment Returns
Foundation SEO makes you visible today. Ongoing SEO compounds that visibility into market dominance over 6-12 months. Each blog post ranks for new keywords. Each video appears in YouTube search. Each optimization improvement lifts all your pages higher. Contractors who invest in ongoing SEO see lead volume double or triple within a year while competitors wonder why their websites stopped generating business. SEO is the only marketing that gets more effective and less expensive over time instead of requiring constant ad spending to maintain results.
That's where our Local SEO and Content Marketing service takes over with monthly blog posts, professional videos, and continuous optimization. The foundation puts you on the map. Ongoing SEO keeps you climbing to the top and dominating your market long-term.
Project Timeline and Scope Considerations
Most contractor website projects take 3-4 weeks from kickoff to launch. That's the standard timeline for a professional 7-10 page custom site with automated lead capture, mobile optimization, and SEO foundation. Understanding what extends or shortens this timeline helps you plan accurately and set realistic launch expectations.
Factors That Extend Project Timeline
Complete Rebrand Package (add 1-2 weeks): New logo design requires concept development, revision rounds, and finalization before website design begins. We create your brand identity first, then build the website around it.
Content Creation from Scratch (add 1-2 weeks): If you have no existing content, brochures, or materials, we start from zero through detailed interviews. Most contractors have some content we can refine and improve.
Custom Photography Coordination (add 1-2 weeks): Professional photo shoots require scheduling, execution, and editing. We can work with stock imagery initially and add custom photos post-launch if timing is tight.
Multi-Location Complexity (add 3-7 days): Separate pages and content for each territory, more complex navigation structure, and location-specific optimization takes additional development time.
E-Commerce or Booking Systems (add 1-2 weeks): Payment processing integration, inventory systems, appointment scheduling with payment collection require significant additional development and testing.
Client Feedback Delays (variable): Projects move fastest when you review and approve content within 1-2 business days. Waiting a week between feedback rounds extends timelines proportionally.
Seasonal Timing Considerations (plan accordingly): Summer is busy season for most contractors. If you're slammed with work June through August, consider launching in spring or fall when you have time for collaboration.
The 3-4 week timeline assumes you can dedicate a few hours spread across the project for kickoff calls, content review, design feedback, and launch training. Most contractors find this manageable even during busy seasons.
Timeline reality: Contractors who come prepared with existing content, professional photos, and clear brand direction can launch in 2-3 weeks. Those starting completely from scratch with no materials, needing a full rebrand, and creating all content need 5-6 weeks for discovery, creation, design, and revision rounds. The difference isn't our speed, it's how much foundational work is required. Most projects fall in the 3-4 week middle ground with some existing materials and basic brand polish.
We can accelerate timelines for specific launch deadlines like trade shows, seasonal campaigns, or competitive situations. Rush projects require more concentrated effort on both sides but are absolutely doable when needed.
What Shortens Project Timeline
Some scenarios allow faster delivery than the standard 3-4 weeks. If you have excellent existing content, professional photos already available, clear brand guidelines, and can provide rapid feedback, we can launch in 2-3 weeks. Template-based designs with minimal customization can go even faster, though we rarely recommend that approach for contractors competing on professionalism.
The fastest projects involve contractors who've done their homework before contacting us. They know their target keywords, have competitor websites they like and dislike, understand their differentiators, and can clearly articulate their value proposition. Preparation speeds everything up because we're refining and implementing rather than discovering and creating from scratch.
Frequently Asked Questions About Contractor Website Design and Lead Capture
How long does it take to design and launch a contractor website with lead capture?
Typical timeline is 3-4 weeks from kickoff to launch for standard 7-10 page websites. Week one covers discovery, wireframes, and initial design concepts. Weeks two and three involve design refinement, content population, and lead capture system setup. Week four handles final revisions, testing, training, and launch. If you add a complete rebrand package, add 1-2 weeks for logo design and brand guidelines development. More complex websites with extensive custom features may extend to 5-6 weeks. We can accelerate timelines for specific launch dates like trade shows or seasonal busy periods, but rushing typically compromises quality and thoroughness.
What happens to leads that come in before we connect the website to AppSheet database?
We set up a Google Sheet as a temporary database during website development. From day one, every form submission feeds that structured spreadsheet with the same organization your final database will have. You receive immediate email notifications and can track leads manually. When we launch your AppSheet database (typically in Milestone 2 if you chose website-first), we migrate all existing leads from the spreadsheet automatically. Zero data loss. Every lead captured from the moment your website goes live.
Can we update website content ourselves or do we need to pay you for changes?
You have full access to edit website content through the Wix editor. We provide training on making basic content changes like updating service descriptions, adding team members, posting photos, or changing contact information. For design changes or structural modifications, we recommend letting us handle those to maintain professional appearance and functionality. All our support tiers include minor website updates. Foundation Support ($800/month) includes 1-3 hours monthly for content and design tweaks. If you want complete DIY control, we can train you more extensively, but most contractors prefer letting us handle updates so they focus on running jobs.
What if our current website is on WordPress or Squarespace instead of Wix?
We specialize in Wix because it offers the best balance of design flexibility, reliability, and cost-effectiveness for contractor websites. If you have an existing WordPress or Squarespace site, we have three options: (1) Migrate content to a new Wix site with improved design and functionality (most common choice), (2) Connect your existing site to our AppSheet lead capture system without redesigning (faster but you keep current design limitations), or (3) Rebuild on your current platform if you have specific reasons to stay there (less common, may cost more). Most contractors who migrate to Wix love the faster load times, better mobile experience, easier management, and lower hosting costs. Wix hosting is included in your plan ($20/month paid by you), whereas WordPress hosting typically costs $50-100+ monthly with less reliability.
Do you write all the website content or do we need to provide it?
We write everything. All the text on your website, from service descriptions to how you're different from competitors, comes from us. You provide the basic information through a discovery call (what services you offer, where you work, your business hours, contact info), and we turn that into professional website content that ranks in search engines and convinces visitors to call you. If you have existing brochures, an old website, or marketing materials that are working well, we'll use those as a starting point and improve them. If you have nothing, that's completely fine. We research your industry, look at what successful contractors in your trade are doing, and write everything from scratch. Most contractors paying us to build their website want us to handle all the writing, and that's exactly what we do. The only thing you might want to write yourself is your About page story (how you started the business, why you do what you do). We'll give you a template and suggestions, but that personal story sounds better in your own voice. Everything else is on us. You focus on running jobs. We focus on making your website say the right things to turn visitors into customers.
How do you handle customer reviews and testimonials on contractor websites?
We display your Google Business Profile reviews on your website showing star ratings and recent customer feedback. The standard approach includes a testimonials page where we feature your best reviews with customer names, project types, and star ratings. If you have photos from completed jobs or video testimonials, we incorporate those to make testimonials more compelling. This creates social proof that builds trust with website visitors. For contractors who want their reviews to update automatically as new ones come in, we can implement dynamic review integration using third-party tools. This requires ongoing subscription costs for the review widget but means your website always shows current reviews without manual updates. Most contractors start with the standard testimonials page and add dynamic integration later as their review collection grows. We can also set up automated review request systems that email customers after job completion with a direct link to leave Google reviews. This makes collecting feedback effortless and helps build your online reputation steadily over time. Growing your review collection is part of the long-term marketing strategy since reviews influence both search rankings and customer trust.
What's included in the lead capture system that connects to AppSheet?
The lead capture system includes all contact forms on your website (general contact, service-specific forms, quote requests, callback requests) automatically flowing to your AppSheet database. Each submission creates a contact record with name, phone, email, service requested, preferred contact time, and any specific notes they included. The system tags lead source (which page they submitted from), timestamp, and status. Instant notifications go to your team via email and SMS. Automated follow-up email sequences begin immediately. You get a searchable database of every lead with communication history, response time tracking, and conversion status. This replaces the typical "contact form sends an email" system that causes leads to get lost and forgotten. Everything is organized, tracked, and actionable.
Can we integrate our website with QuickBooks or other software we already use?
Yes. Website integration with QuickBooks happens through the AppSheet database layer. Leads flow from website to AppSheet to QuickBooks without manual entry. When someone requests a quote through your website, that contact automatically appears in AppSheet, where you create the quote, and if they become a customer, their information syncs to QuickBooks for invoicing and accounting. This complete integration typically happens in Milestone 2 when we build your full business management system. If you're starting with website-only in Milestone 1, leads feed to a structured Google Sheet that's ready for database integration later. We also connect with payment processors (Stripe, Square, PayPal), scheduling software, email marketing platforms, and most common contractor tools through Make.com automations.
What if we already have a website but it's not generating leads?
We can either redesign completely or optimize your existing site depending on the problems. Common issues we fix: poor mobile experience, no clear calls-to-action, slow loading speeds, buried contact information, no lead capture system, terrible SEO, lack of trust signals like reviews and project photos, confusing navigation, or dated design that makes you look small-time. Sometimes the framework is salvageable with design updates and lead capture addition. Other times, starting fresh makes more sense than trying to patch fundamental problems. We'll audit your current site during the discovery call and recommend the most cost-effective path. If your domain and some content are solid, we preserve those while upgrading everything else. If the entire site undermines your professional image, we recommend a complete rebuild.
Do contractor websites really need to be custom or can we use templates?
Templates signal generic service. When a homeowner compares three HVAC contractors and two have cookie-cutter websites while yours looks custom and professional, who do they trust with a $15,000 system replacement? Custom design creates confidence. It shows attention to detail and quality standards, traits customers want in their contractor. Beyond first impressions, custom builds allow us to optimize lead capture workflows specifically for your business. Template sites force your process into their rigid structure. Custom sites match your exact workflow. The price difference is smaller than you think. Template websites with plugins, customization time, and limitations often cost $5,000-7,000. Full custom builds start at $8,000-10,000. For $2,000-3,000 more, you get complete control, professional appearance, and systems built exactly for your needs. Most contractors conclude custom is worth the modest premium for the competitive advantage it provides.
How do you optimize contractor websites for mobile users specifically?
Mobile optimization goes far beyond responsive design (although that's included). We use larger touch-friendly buttons, prominent click-to-call functionality, simplified navigation with mobile-first menus, faster loading through image optimization and clean code, easy-to-read text without zooming, and forms optimized for mobile keyboards. We test extensively on actual phones, not just browser simulators. Details matter: phone numbers that trigger one-tap dialing, addresses that open in map apps, contact forms with mobile-appropriate fields, and chat widgets that don't block content. Performance metrics from contractors show mobile visitors convert to leads at 30-40% lower rates than desktop visitors on poorly optimized sites, but equal or better on properly optimized mobile-first sites. We ensure your mobile experience wins jobs instead of losing them.
What ongoing costs should we expect after the website launches?
Wix hosting costs $20/month (you pay Wix directly, often less if you prepay annually). Domain registration is typically $15-20/year. If you choose one of our ongoing support tiers, Foundation Support starts at $800/month and includes website maintenance, updates, monitoring, and minor improvements. That tier also covers your Make.com automation platform costs (we absorb all credit/workflow costs), AppSheet database support, and bug fixes. Higher tiers include more development time, operations support, and strategic guidance. You're not locked into support, but most clients choose ongoing partnership because websites need updates, lead capture systems need monitoring, and businesses evolve. Clients without support struggle when something breaks, when they want to add features, or when platforms update and require adjustments. Factor $800-1,500/month for support unless you have technical staff who can maintain everything internally.
Can you show examples of contractor websites you've built with lead capture?
Absolutely. We can walk you through live contractor sites we've built, showing exactly how the lead capture flows work, how the design converts visitors, and how everything connects to the backend systems. We'll demonstrate the actual automation in action rather than just showing screenshots. As we continue building with Oklahoma contractors, we're documenting measurable results like faster response times and improved conversion rates. During your discovery call, you'll see the complete system and understand exactly what you're getting before making any decisions.
What happens if we outgrow our website and need more features later?
Your website grows with your business. Wix platforms scale easily from basic sites to complex multi-feature systems. Common expansion requests include adding service booking functionality, creating customer portals, launching e-commerce for parts sales, adding multiple user dashboards, or integrating complex scheduling systems. These expansions typically fall into our Milestone 3 advanced features category. Since everything is built on flexible platforms (Wix, AppSheet, Make.com), adding features doesn't require rebuilding from scratch. Your foundation supports growth. Most contractors start with core website and lead capture, then add features as revenue grows and needs evolve. Modular architecture means you never outgrow the system, you just expand it.
How is professional contractor website design different from other business websites?
Contractor websites require specific elements most business sites don't need: service area targeting for local SEO, trade-specific terminology and technical explanations, strong trust signals like licenses and insurance information, prominent emergency contact options, before-and-after project galleries, detailed service descriptions that educate while selling, mobile-first priority because most traffic comes from phones, and clear pricing guidance without scaring prospects away. We understand contractor marketing psychology. Homeowners hiring contractors make high-stakes decisions involving thousands of dollars and trusting strangers in their homes. Your website must overcome skepticism through proof, professionalism, and clarity. Generic web designers treat contractors like any other small business. We specialize in the contractor space and know what converts browsers into booked estimates specifically for trades serving homeowners.