Dirty Work
Software
Our Implementation Process for Contractor Business Systems
The realistic timeline, your role in the process, and exactly what gets built when.
Getting Your Business Automated Without the Headaches
You're tired of juggling disconnected tools and spending evenings on paperwork. We get it. But switching to a new system sounds like a nightmare of downtime, training, and things breaking while you're trying to run jobs.
Here's the truth: building custom business systems doesn't have to disrupt your operation. We've developed a process that gets you automated without shutting down your business, overwhelming your team, or forcing you to figure everything out yourself.
This page walks you through exactly what happens from your first conversation with us to the day you realize you just invoiced last month's jobs in 20 minutes instead of four hours. No surprises, no tech jargon, just a clear roadmap of how contractors in the Oklahoma City metro area go from chaos to control.
What You'll Learn on This Page
Getting Started
The Build Process
Launch and Ongoing Support
Discovery: Understanding What You Actually Need
We don't start by pitching you features. We start by understanding how your business actually operates right now.
The first call is a conversation, not a sales pitch. You walk us through your current process from lead to invoice. Where does information get entered twice? What tasks eat up your evenings? Which things do you forget to do until customers follow up? We're looking for the pain points and bottlenecks that cost you time and money.
Most contractors can identify the obvious problems right away. The quote process takes too long. Crews don't track time properly. Invoices sit for weeks. But the real wins come from discovering the hidden inefficiencies you've gotten so used to that they're invisible.
90 Minutes
Typical discovery call length
After that conversation, we send you a detailed discovery document. This isn't generic. It maps your specific workflow and identifies which automation and integration points will give you the biggest time savings. You'll see exactly what we're proposing to build and why.
What We're Looking For:
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Manual data entry happening more than once
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Information living in multiple places (your head, spreadsheets, notebooks, texts)
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Tasks that require you personally because "only you know where things are"
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Questions from customers you can't answer without hunting through files
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Reports you create manually every week or month
What Makes This Different From Other Software Companies
Traditional software vendors show you a demo of their product and explain how you need to adapt your process to fit their system. We do the opposite.
We build the system around how you already work. If your estimating process involves walking the property, taking photos, and noting measurements on your phone, we build that exact workflow into your system. If your crews text you when they're done for the day, we capture that information automatically.
The goal isn't to change everything about how you operate. The goal is to eliminate the repetitive, manual, annoying parts while keeping the parts that work for you.
Ready to See What's Possible for Your Business?
The discovery call costs nothing and commits you to nothing. We'll look at your current operation, identify where you're losing time and money, and show you exactly what a custom system could do for your specific business. No generic sales pitch. No pressure to sign up on the spot.
Most contractors walk away from that first call with at least three ideas they can implement immediately, even if they never hire us. That's on purpose. We'd rather give you value upfront and earn your trust than use high-pressure sales tactics.
How We Design Your Custom System
Once you decide to move forward, we create a detailed system blueprint before writing a single line of code. This document becomes the roadmap for your entire project.
The blueprint shows exactly what we're building. Which databases store what information. How your website captures leads and where that data flows. What automations trigger when jobs are completed. Where integrations connect to QuickBooks or other tools you're already using. Every piece mapped out visually so you can see how it all connects.
We also define milestones. Most projects break into 3-4 phases, each delivering working functionality you can actually use. Website and lead capture first. Then job management. Then time tracking and payroll. Finally, invoicing and reporting. Each milestone is a checkpoint where you see tangible progress.
Our Design Phase Steps
1
Workflow Mapping
We document your current process from lead to invoice, identifying where data gets entered multiple times or information gets lost
2
Integration Planning
We identify connection points with QuickBooks and other tools you're already using so nothing lives in isolation
3
Database Architecture
We design the structure for contacts, jobs, transactions, and all the information your business tracks daily
4
Automation Design
We plan which repetitive tasks can trigger automatically when certain conditions are met in your workflow
5
Visual Blueprint Creation
We create a visual map showing how your website, database, and automations connect into one complete system
6
Blueprint Approval
You review the complete plan, ask questions, request changes, and approve before we write any code
This design phase typically takes 1-2 weeks. At the end, you have a document you can review, question, and request changes to before we start building. No surprises halfway through the project when you realize we misunderstood something critical.
1 Week
Avg. Design and planning phase
Milestone-Based Builds Versus Monthly Development
Milestone-based builds work best for well-defined deliverables with clear scope. Website pages use milestones: M1 Foundation ($8K, 8-12 weeks), M2 Core Service Pages ($12K, 10-14 weeks), M3 Industry Pages ($10K, 8-12 weeks). Operational systems can use milestones too: M8 Database + Quotes ($15K, 10-14 weeks), M9 Job Tracking + Time/Payroll ($15K, 10-14 weeks). You pay upfront, we deliver a complete component.
Websites require multiple milestones. A quality contractor website has dozens of pages, carefully crafted content, SEO optimization, lead capture systems, and ongoing refinement. This takes M1 + M2 minimum ($20K, 18-26 weeks combined), often M3-M7 for comprehensive builds ($35K-50K).
10 to 40 Hours
Monthly development tiers available
Monthly development works differently. Instead of paying upfront for a complete deliverable, you subscribe to ongoing development hours. Light tier ($1,200 for 10 hours) works if you're patient and building steadily. Steady tier ($2,100 for 20 hours) moves faster. Active tier ($3,700 for 40 hours) is for aggressive timelines or complex builds.
Development hours build operational SYSTEMS (databases, automation, integrations) incrementally. Unlike milestones which deliver complete components, dev hours let you build and refine continuously. Add a feature this month, tweak automation next month, integrate another tool the following month. No waiting for a complete deliverable.
Bundled Packages Combine Both
Most contractors choose Starter, Professional, or Premium bundles which include development hours plus SEO content services at discounted rates. Starter ($3,000/month) includes Light tier development plus SEO Starter (4 blogs/month, GBP management). Development hours build your systems (databases, automation, integrations). SEO services generate traffic and leads. They work together without competing for the same hours. All bundles include complete platform infrastructure (Google Workspace, AppSheet, Make.com, Wix hosting, domain registration).
Most contractors use a hybrid approach: milestones for website pages (M1, M2, etc.), monthly dev hours for operational systems. Your website grows through sequential milestones. Your operations get built with monthly dev hours (or milestones if you want a defined deliverable). Everything evolves together based on what your business needs most urgently.
The Build Phase: Milestones You Can Track
We don't disappear into a development cave for six weeks and emerge with your finished system. You see progress at every stage.
Monthly Milestones
Track progress as your system grows
Development happens in phases with clear milestones at each stage. The specific milestones depend on what you're building and how fast you need it. A contractor who needs a complete website plus operational systems will see different milestones than one focusing exclusively on website development.
The key is you always know what's being built next, when to expect it, and how it fits into your bigger system. Nothing happens in a black box. Weekly check-ins show you work-in-progress, you test it, you give feedback, and we adjust before moving to the next piece.
How Website Development Actually Works: Quality websites take months to build properly using milestone-based pricing (M1 Foundation: 8-12 weeks, M2 Core Service Pages: 10-14 weeks). Critical conversion infrastructure gets built first. Authority and trust-building content follows. SEO-optimized service portfolio pages come later. Milestones are for PAGES (service pages, business pages). Dev hours are for SYSTEMS (databases, automation). Most contractors building everything start with website foundation milestone, pivot to operational systems using dev hours, then circle back to complete additional website milestones as those systems stabilize. The website takes 12-18 months to complete through sequential milestones while operational systems get built through monthly dev hours running in parallel.
Example: Typical Contractor Website Build Milestones
8-12 Weeks
M1: Website Foundation
Custom Wix site with automated lead capture, email sequences, mobile optimization. Critical conversion pages go live with professional design and brand elements. You can now send prospects to your website without embarrassment.
10-14 Weeks
M2: Core Service Pages
Comprehensive service pages explaining what you do and why contractors should choose you. Trust-building pages covering your process, background, and common questions. SEO optimization and internal linking throughout. The foundation now has depth.
Ongoing Dev Hours
Systems Development
While website milestones build your PAGES, monthly dev hours build your SYSTEMS. Database for contacts and jobs (M8: $15K milestone or dev hours). Job tracking and time/payroll automation (M9: $15K milestone or dev hours). These operational systems use your bundled development hours or separate milestones depending on urgency and budget.
After Launch
Performance & Content System
Once foundation pages exist, SEO services (4 blogs/month through your bundle) begin building search authority. Technical improvements use dev hours: speed optimization, analytics, tracking. Website development shifts from initial build to continuous refinement while SEO content drives traffic.
Note: Website PAGES use milestone pricing. Operational SYSTEMS use milestone pricing OR monthly dev hours. SEO CONTENT runs concurrently through your bundle. They're distinct but work together.
Weekly check-ins keep you informed. We show you what we built that week, you test it, and you tell us if anything needs adjustment. This iterative approach catches misunderstandings early when they're easy to fix, not after we've built three more things on top of a wrong assumption.
The system grows piece by piece. With milestone builds, you get one complete component in 4-6 weeks. Then you decide what to add next. With monthly development, new features roll out continuously as we work through your development hours each month. Either way, you're using working tools within weeks, not waiting months to see any value.
The speed comes from using proven platforms. We're not writing custom code from scratch for every feature. We're configuring Wix, AppSheet, and Make.com to work exactly how you need. These tools handle the heavy lifting while we focus on connecting everything together perfectly for your specific workflow.
3 Core Platforms
Wix, AppSheet, and Make.com power every system
How Complete Systems Get Built Over Time
Very few contractors build everything at once. Most start with their most urgent pain point. If leads are falling through cracks, website foundation (M1 milestone) comes first. If crews are ghosting on time tracking, that operational system takes priority using dev hours or M9 milestone.
Some contractors choose Complete Startup Packages ($35K-50K) which bundle multiple milestones together with discounted pricing. Standard Startup ($35K) includes M1 Website Foundation + M2 Core Service Pages + M8 Database/Quotes, then transitions to Starter bundle. Growth Startup ($50K) adds M9 Job Tracking + Time/Payroll, then transitions to Professional bundle. These packages front-load the build for faster results.
Three Parallel Tracks Running Simultaneously: Website pages get built through milestones (M1, M2, M3) completed when budget allows. Operational systems get built through monthly dev hours (databases, automation, integrations) continuously. SEO services (blogs, social posts, GBP) run concurrently generating leads. All three tracks work together without competing for the same resources or timeline.
A typical progression for contractors needing everything might look like: Month 1-3, M1 Website Foundation milestone ($8K). Month 3-6, start Starter bundle ($3K/mo) using dev hours for database and quote system. Month 6-9, M2 Core Service Pages milestone ($12K) while dev hours build job tracking. Month 9-12, dev hours continue with time tracking and payroll automation. Month 12-15, M3 Industry Pages milestone ($10K) if needed. Month 15-18+, dev hours refine all systems while SEO services (included in bundle) drive leads.
This timeline actually works in your favor. You learn what matters as you use each component, which informs what gets built next. Your system evolves based on real operational experience, not upfront guesses. Meanwhile, SEO needs time to mature. The blogs and content we create in months 3-6 start ranking in months 9-12. By month 18, you have both a refined system that fits your actual workflow and an SEO foundation generating consistent organic leads.
What We Need From You During Builds
You're busy running jobs. We get it. But we do need some of your time during the build to make sure we get everything right.
Weekly check-in meetings (30-45 minutes) are essential. This is when you test what we built, point out anything that doesn't work how you expected, and answer questions about edge cases we didn't cover in discovery. These meetings prevent expensive rework and ensure the finished system actually matches how you operate.
30 to 45 Minutes
Weekly check-in meetings during builds
Sample data helps us build accurately. If we're creating a quote template, seeing three real quotes shows us formatting quirks we'd never guess. If we're building job tracking, a list of your typical job types helps us set up the right categories. You don't need to spend hours preparing this stuff. Usually screenshots or quick exports from whatever you're using now work perfectly.
Availability for quick questions matters too. Sometimes we'll hit an ambiguity in the original plan and need a five-minute clarification. Waiting three days for answers grinds progress to a halt. Most contractors give us their cell number and tell us to text anytime. Two-minute responses to quick questions keep the project moving.
Launch and Training: Getting Your Team Up to Speed
Your system is built and tested. Now comes the moment contractors worry about most: getting your team to actually use the new system without everything falling apart.
We don't throw you in the deep end. Launch happens in stages. First, you and any office staff learn the system while crews keep doing what they're doing. Once you're comfortable, we bring crews in for training. They learn the bare minimum they need (usually just how to clock in/out or update job status), not the entire system.
Training is hands-on and specific to each person's role. Your crews don't need to know how invoicing works. Your office person doesn't need to know crew management. Everyone learns exactly what they need, nothing more. This keeps training sessions short and relevant instead of overwhelming people with features they'll never touch.
What Each Person Learns
How to access the system from their phone or computer, the three or four things they'll do most often in their specific role, what to do when something doesn't work, where to find information they used to hunt for everywhere, and how to know if they did it right
Most contractors run parallel systems for the first couple weeks after launching each new component. Keep using your old process as backup while you test the new system with real work. This safety net reduces anxiety and catches any workflow issues we didn't anticipate. By the second or third week with each new piece, most teams forget they ever planned to go back to the old way.
The hardest part of adoption isn't the system. It's breaking old habits. Your crew member who's texted you end-of-day updates for five years will keep texting you even after you tell them to use the app. Your office person will want to double-check everything in QuickBooks even though it's syncing automatically. This is normal. Change takes time.
1 to 2 Weeks
Typical team adoption period
What Happens When Things Break
Technology breaks. It just does. A software update changes something. An integration stops working. Someone accidentally deletes important data.
We monitor everything 24/7. Most issues get caught and fixed before you even notice them. You wake up Monday morning and everything works because we handled the problem over the weekend.
When something does break during business hours, you text us directly. No ticket system, no phone trees, no waiting for tier-one support to escalate your issue. You message the person who built your system, they already know how everything works, and they fix it fast.
Response times depend on your support tier. Light tier (included with our Starter package) gets two-hour response during business hours. Steady tier (Professional package) gets one-hour response. Active tier (Premium package) gets 30-minute response. We hit these targets 96% of the time based on tracking over the last 18 months.
Ongoing Support: We Don't Disappear After Launch
Most software companies consider the project done once you launch. They'll sell you a support plan, but you're basically on your own for making the system better.
We're different. Ongoing development is built into our pricing from day one. Every monthly package includes development hours for continuous improvement. You don't pay extra to add features or fix things that aren't working quite right. It's all included.
This matters more than it sounds like. Your business changes. You add a new service line. You hire a second crew. You realize after two months that the quote approval process should work differently. With monthly development hours, we just make those changes. No negotiating new contracts or waiting for budget approval.
How Ongoing Support Works
1
24/7 System Monitoring
Automated monitoring catches issues before they affect you, often fixing problems at 3am Saturday before you wake up Monday
Ongoing
2
Monthly Development Hours
Continuous improvements and new features included in your package, no extra charges or contract negotiations needed
Ongoing
3
Quarterly Optimization Reviews
Proactive analysis identifies efficiency gains and system improvements based on usage patterns
Ongoing
4
Security and Platform Updates
Automatic handling of software updates, security patches, and platform upgrades across all systems
Ongoing
5
System Evolution
Your system grows and adapts as your business needs change, from new service lines to additional crews
As Needed
The contractors who get the most value treat us like an internal tech department. They send us ideas as they think of them. Some we implement immediately. Some we add to the roadmap for next month. Some we talk through and realize won't actually solve the problem they're trying to solve. It's a partnership, not a vendor relationship.
Partnership Not Vendor
We're your internal tech team, not a subscription service
How Systems Evolve Over Time
By month 18-24, you have a comprehensive website, working operational systems, and organic lead flow. This evolution is natural and expected.
You won't build it all in month one. You'll build it piece by piece based on your real business needs and performance data showing what actually works for your operation. Website grows to 40+ pages. Operational systems get refined through daily use. Marketing compounds month over month.
Eventually your system will mature to the point where it's stable and you rarely need changes. When that happens (typically 24-36 months after starting), we proactively recommend switching to our Essentials tier. This drops your monthly cost significantly while keeping monitoring, security, and support in place. We'll literally tell you to pay us less because you don't need active development anymore.
We Recommend Downgrading When You're Ready
When your system stabilizes (typically 24-36 months), we proactively suggest switching to Essentials tier for significantly lower costs while maintaining full monitoring, security, and support. Most companies want you on the most expensive plan forever. We'd rather have long-term clients at appropriate pricing than trap people in subscriptions they don't need.
See How This All Comes Together in Real Pricing
We've explained the process. Now see what it actually costs and what you get at each level. Our pricing is transparent and includes everything: discovery, ongoing development, training, support, and marketing. No hidden setup fees or surprise charges when you need help.
Starter package ($3,000/month) includes 10 development hours per month plus content marketing that brings in organic leads. Good for steady, patient development. Professional package ($5,000/month) gives you 20 development hours plus aggressive SEO with hub pages and social. Moves twice as fast. Premium package ($7,000/month) adds video marketing with 40 development hours for rapid builds. Everything's spelled out clearly.
Frequently Asked Questions About You know, the Thing
How long does it take from first call to having a working system?
It depends entirely on what you're building and how aggressively you're developing. Website pages use milestone pricing: M1 Foundation takes 8-12 weeks ($8K), M2 Core Service Pages takes 10-14 weeks ($12K). Operational systems can use milestones (M8 Database: 10-14 weeks, $15K) or monthly dev hours spread over time. A complete integrated system with website milestones plus operational systems takes 12-18+ months of ongoing development. Discovery and design for any component takes 1-2 weeks. Then the build timeline varies dramatically based on what you prioritize. Most contractors do M1 Foundation milestone first (8-12 weeks), then start monthly dev hours building operational systems while saving up for M2 milestone. If you're on Light tier (10 hrs/month), operational systems get built incrementally - basic database functionality in 2-3 months, job tracking in another 2-3 months, then payroll automation. Website milestones continue when budget allows (M2 at month 6-9, M3 at month 12-15). This is normal and expected. Your business doesn't stop running while we build. You need working tools now, not a perfect website six months from now. So we build critical pieces first, deliver value quickly, then continue expanding across both website pages (milestones) and operational systems (dev hours) based on what matters most each month.
What happens to our current data when we switch to the new system?
We migrate your existing data as part of the build process. This usually happens in the final milestone right before launch. You export your current customer list, job history, and open quotes from whatever system you're using now. We clean up the data (fix formatting issues, remove duplicates, standardize fields), map it to your new database structure, and import everything. Your historical information comes with you. The only data we don't migrate is stuff you don't actually need. If you've been using a CRM for eight years, you probably don't need leads from 2018 that never turned into jobs. We focus on importing active customers, current jobs, and recent history that matters for running your business. Old archived data can stay in your old system for record-keeping if you ever need to reference it.
Do we have to stop working while you implement the new system?
Absolutely not. You keep running jobs using your current process while we build the new system in parallel. There's no downtime. The only disruption happens during launch week when you're learning the new system and might run both processes simultaneously as a safety net. Most contractors run parallel for about a week, then realize the new system is working fine and stop using the old method. Your crews won't notice anything different until training day. Your customers won't notice anything at all except maybe faster responses and more professional-looking quotes. We've done this enough times to know how to implement without disrupting your operation. The whole point is to make your life easier, not harder.
What if we realize partway through the build that we want something different?
Changes during the build are normal and expected. Sometimes you see a feature working and realize a different approach would be better. Sometimes we uncover a workflow requirement we missed in discovery. We handle this through weekly check-ins where you test work-in-progress and give feedback. Small adjustments happen immediately at no extra cost. Larger changes that significantly alter the scope might adjust the final milestone timeline or pricing, but we discuss that upfront before making the change. The design blueprint we create before building helps prevent major mid-project changes because you've already reviewed and approved the plan. But we're not rigid about it. If something needs to change to make your system actually useful, we change it.
How technical do we need to be to use the system you build?
If you can use a smartphone, you can use our systems. We build for contractors who run crews and manage jobs, not for people with IT backgrounds. The interfaces are point-and-click, not code. Adding a new job means filling out a form with job details and hitting save. Generating an invoice means clicking a button. Checking crew time logs means opening the time tracking app on your phone. Your crew members need to know how to clock in and out from their phones. That's about the same complexity as setting an alarm. Your office person needs to know how to create quotes and process invoices. That's simpler than using QuickBooks. We design everything to be obvious. If you find yourself confused about how to do something, that's our failure in design, not your failure in technical ability. We'll fix it so it makes sense.
What if we need help after business hours or on weekends?
System issues don't respect business hours. We know that. Our monitoring runs 24/7 and catches most problems before they affect you. If something breaks at 3am, we typically fix it before you wake up. For questions or issues you discover outside business hours, you can text or email us anytime. We'll respond based on your support tier (2-hour, 1-hour, or 30-minute response times), but those are measured during business hours. After hours and weekends, we respond as soon as we see the message, which is usually within an hour since most of us check our phones frequently. True emergencies (system completely down, can't process payments, data missing) get immediate attention regardless of time or day. Contractors throughout Oklahoma City and the surrounding metro area have our direct contact information because we don't believe in making you jump through automated support hoops when something critical breaks.
Can we start with a basic system and add features later?
That's actually the approach we recommend. Most contractors identify their single biggest pain point and address that first. Maybe it's website foundation (M1 milestone: $8K, 8-12 weeks) to stop losing leads. Maybe it's time tracking because crews aren't logging hours (M9 milestone or dev hours). Maybe it's quote generation (M8 milestone or dev hours) because estimates take forever. Start there, get that piece working, then decide what hurts next. Quality takes time. Website foundation alone takes 8-12 weeks with focused milestone work. That's not slow. That's building it right with proper content, SEO optimization, and conversion focus. Rushing to get "everything" done in three months gives you mediocre tools that don't actually solve problems. Taking 12-18 months to build your complete system gives you quality tools that transform how your business operates. The monthly development hours mean adding features doesn't require new contracts. As priorities shift (and they will), you redirect development focus. Maybe you planned to do M2 Service Pages next, but you just hired a second crew and suddenly time tracking is urgent. We pivot immediately because you're paying for development capacity, not a rigid project plan.
How do we know if our business is big enough to justify custom systems?
The right qualifier isn't size. It's pain. If you're spending 15-25 hours per week on administrative tasks, you're big enough. If you're losing track of leads or forgetting to invoice completed jobs, you're big enough. If your crews are texting you constantly asking for job details, you're big enough. We've built systems for solo operators with one helper and for companies running four crews across multiple cities. Revenue matters less than operational complexity. A $300K roofer with high transaction volume might need automation more than a $800K plumber doing large commercial jobs. Focus on whether the problems we solve (manual data entry, disconnected systems, administrative overhead) are problems you're actually experiencing. If you're spending evenings on paperwork and know you're losing money to inefficiency, you're ready for custom systems regardless of your company size.
What happens if we decide this isn't working after a few months?
All our packages are month-to-month with no long-term contracts. If the system isn't delivering value, you can cancel anytime. But we've never had a client cancel because the system didn't work. The main reasons contractors leave are either they sell the business or they go out of business entirely. The system cost becomes essentially zero compared to time savings and increased revenue. If you're not seeing value within the first three months, that means we built the wrong thing or we're not supporting you properly. We'll know that from your usage patterns and the questions you're asking (or not asking). Our account managers check in regularly specifically to catch these issues early. If something's not working, we fix it before you even think about canceling. We want long-term clients who consider us part of their team, not customers trapped by contracts they regret signing.
Do you work with contractors outside the Oklahoma City area?
Our primary focus is the Oklahoma City metro including Edmond, Norman, Moore, Yukon, and surrounding communities. We also work with contractors in Tulsa and throughout Central Oklahoma. The systems we build work from anywhere since they're cloud-based, so geographic location doesn't limit functionality. However, our local SEO and marketing services target the Oklahoma market specifically. If you're outside Oklahoma but interested in the custom system build without the marketing components, we can discuss that. Most contractors find us through local search or referrals from other Oklahoma contractors, which is why we focus our marketing efforts here. But the technology works anywhere you have internet access.
How do monthly development hours roll over if we don't use them all?
Development hours roll over indefinitely within your current tier. If you have 10 hours per month (Light tier) and only use 6 hours, those 4 unused hours carry forward to next month and keep accumulating. This creates a true retainage model where you can save hours for bigger projects when needed. If you suddenly need a major feature that requires 40 hours and you're on the Light tier (10 hours/month), you can tap into your accumulated bank of rolled-over hours instead of upgrading tiers or paying extra. Save hours during steady months, use them during heavy development periods. This gives you flexibility for lumpy development needs without forcing upgrades or additional costs. However, if you're consistently rolling over hours and accumulating a large bank you never touch, that signals you might be on a higher tier than you need. We'll proactively recommend downgrading to save money rather than letting you pay for capacity you're not using. The rollover policy exists to accommodate natural variation in monthly needs and let you bank hours for bigger projects when your business is ready.
Can we cancel the marketing services but keep the system support?
Yes. Our bundled packages combine system support and marketing at discounted rates, but you can separate them if needed. The system support tiers (Essentials, Light, Steady, Active) work independently from the marketing services (SEO Starter, SEO Plus, SEO Premium). If you want to stop marketing services but keep your system running and supported, you just drop to the system-only pricing. You lose the bundle discount, so your effective cost for system support goes up slightly, but you still save money overall versus paying for marketing you're not using. Most contractors who do this have already built up substantial organic presence over 2-3 years and decide they don't need ongoing content creation. Their existing content library continues generating leads without additional monthly investment. Then they focus their budget on system improvements instead of more marketing. We're fine with either approach. Our goal is appropriate services for your current needs, not maximum subscription revenue.
What platforms and tools do you build systems with?
We use three core platforms: Wix for websites, AppSheet for custom databases, and Make.com for automation and integration. This combination gives you the design flexibility of custom solutions without the cost and fragility of fully custom code. Wix handles your public-facing website and lead capture forms. AppSheet creates the internal databases where you manage contacts, quotes, jobs, time tracking, and everything else your business needs. Make.com connects the pieces together and automates workflows (when job status changes to complete, generate invoice and send to QuickBooks automatically). We chose these platforms specifically because they're reliable, they don't break when vendors update things, and they're flexible enough to handle contractor-specific workflows. We're not locked into any single approach. If your business requires different tools or specific integrations with software you already use, we can accommodate that. But for 90% of contractors, this three-platform stack handles everything they need.
How does this compare to buying something like ServiceTitan or Jobber?
Off-the-shelf software like ServiceTitan works great if your business fits their standard workflow. If it doesn't, you're stuck adapting your process to their system or paying for features you'll never use. Our custom approach builds exactly what you need, nothing more and nothing less. You're not paying for dispatch features if you don't dispatch. You're not paying for call center integration if you don't have a call center. The trade-off is setup time and how you build. ServiceTitan can be configured and live in a week or two because it's pre-built. Our approach takes 12-18+ months to build a complete system because we're building quality custom solutions that match your exact workflow. You'll have working tools within the first few months, but reaching the full vision takes time. For contractors with straightforward needs (service calls, dispatch, basic invoicing) who fit ServiceTitan's model, off-the-shelf makes sense. For contractors with specific workflows, multiple service lines, or unique requirements who want systems built around how they work, custom development provides better long-term value. We've compared costs over a three-year period. Our custom systems plus ongoing support typically cost 40-60% less than ServiceTitan while delivering exactly the functionality you actually use. We also have detailed comparison pages on our site if you want to dig into specific feature and pricing differences.
What if we already have a website we like?
We rebuild websites on Wix, not integrate with your existing platform. If you have an existing website you love, we can transfer the content and recreate the design on Wix. Text, images, page layouts - all copyable. But the underlying platform needs to be Wix for technical reasons. Different platforms have fundamental limitations. Squarespace offers minimal integration capabilities. WordPress relies on dozens of third-party plugins for billing, security updates, and basic functionality - each one a potential failure point requiring separate maintenance. We can build custom raw code websites, but only in very limited use cases where the requirements are so minimal that Wix's $300-500 annual cost isn't justified. For contractor businesses needing lead capture, quote requests, service pages, blog infrastructure, and conversion tracking, raw code websites lack the built-in CRM, analytics dashboards, and integration tools you actually need. Wix excels at what matters for business operations. Native integration with AppSheet databases and Make.com automations. Built-in analytics and visitor tracking. Secure payment processing without third-party plugins. Email marketing tools. Mobile optimization. All managed through one platform with automatic updates and security patches. This integrated approach is what lets us build systems that actually work together seamlessly. The platform limitation isn't preference - it's technical necessity for building SECURE integrated business systems that don't break.
Do our crews need smartphones to use the system?
For time tracking and job updates, yes. If your crews are still using flip phones, they'll need to upgrade to basic smartphones. This doesn't have to be expensive. A used iPhone SE or budget Android phone costs less than $200 and handles everything our systems require. Most contractors find their crews already have smartphones since almost everyone does at this point. The bigger issue is usually data plans. Crews working in rural areas around Oklahoma City might have spotty cell coverage. For those situations, the AppSheet mobile apps work offline and sync when they get back to coverage. Crew members can clock in, update job status, and add notes without internet. Everything uploads automatically once they're back in range. Your office staff can use any computer or tablet with internet access. Phones aren't required for office work, just convenient.
How do you handle data security and backups?
Your data lives on enterprise-grade cloud platforms (Google Cloud for AppSheet, Amazon AWS for Wix). These platforms handle security, encryption, and redundancy at levels small businesses could never achieve on their own. Your data is automatically backed up multiple times per day to geographically distributed servers. If a data center catches fire, your information is safe in three other locations. We can't see your customer information unless you explicitly grant us access for support purposes. Platform-level security (two-factor authentication, role-based permissions, encrypted connections) protects against unauthorized access. This is significantly more secure than the USB drive backups or local computer storage most contractors used before automation. The trade-off is you need internet to access your system. If your internet goes down, you can't get to your data until connection restores. For most contractors throughout the OKC metro, this is a worthwhile trade-off given how rare extended internet outages are and how much more secure cloud storage is versus local files.
Can we export our data if we ever decide to leave?
Yes. You own your data completely. At any time, you can export everything from your databases as spreadsheets or CSV files. Contact information, job history, invoices, time logs, whatever you want. The data is yours, not ours. If you decide to leave, we'll even help with the export process to make sure you get everything in a usable format. We don't hold your data hostage to keep you subscribed. That's not how we operate. Most contractors never leave because the systems become integral to their business operation. But knowing you can take your data anytime removes the anxiety about getting locked into something you can't escape. We want clients who stay because we're providing value, not because switching would be too painful to consider.
What happens during the transition from our initial build to monthly support?
Most contractors start with monthly development from day one. You choose Starter, Professional, or Premium based on how aggressively you want to build. The monthly package you choose determines your development hours per month (10, 20, or 40 hours) and your support response time. You also get the marketing services included in that bundle (SEO Starter, SEO Plus, or SEO Premium). Most contractors start with Starter ($3,000/month) which includes 10 development hours and basic SEO. Those development hours get used to build operational systems (databases, automation, integrations), while website pages get built through separate milestones (M1 Foundation: $8K, M2 Core Service Pages: $12K). This creates a complete integrated system over 12-18 months. Some contractors doing website-heavy builds might start with Complete Startup Package ($35K-50K) which includes multiple milestones bundled together, then transition to monthly bundles for ongoing system improvements. The monthly cost becomes your normal operating expense, like your phone bill or insurance. The difference is this expense directly reduces other costs (less administrative labor) while increasing revenue (more leads, faster response times, better customer service). Plus all platform infrastructure is included (Google Workspace, AppSheet, Make.com, Wix hosting, domain).
Let's Talk About Your Business
Every Oklahoma contractor has different needs, workflows, and growth goals. We don't sell one-size-fits-all packages. Instead, we build custom automation systems designed around how your specific business actually operates.
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Built for Contractors
We speak your language. No tech jargon, no corporate nonsense. Real solutions for real field service businesses.
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Proven Systems
Working with contractors across Oklahoma. Your competitors are already automating. Time to catch up or get ahead.
Fast Results
Most businesses see time savings within the first two weeks. Stop doing paperwork, start running jobs.
Flexible Engagement
Choose the pricing model that fits your business stage. We have options for growing contractors and established companies alike.
Long-Term Partnership
We're still supporting contractors we started with years ago. No disappearing after launch. Your business evolves, your systems evolve with it.
Honest Consultation
We'll tell you if automation isn't right for your stage yet. Really. Free consultation means actual advice, not a sales pitch.
